Environmental Marketing News

What is the Brazilian Brand?

An economic and social powerhouse, Brazil has burst forth on to the world stage with such tenacious drive and determination that observers may indeed wonder what sort of political impact…

Consumers fail at identifying green companies

An article today in New Scientist shows that American consumers have a difficult time correctly identifying green companies, often confusing 'greenwashing' for true green credentials or not bestowing enough credit…

Language and conservation: why words matter

The words we choose matter. Benjamin Lee Whorf, an influential American linguist theorized that the language one speaks directly impacts our thoughts; he is quoted as saying, "language shapes the…