Environmental Marketing News

Consumers fail at identifying green companies

An article today in New Scientist shows that American consumers have a difficult time correctly identifying green companies, often confusing 'greenwashing' for true green credentials or not bestowing enough credit…

Language and conservation: why words matter

The words we choose matter. Benjamin Lee Whorf, an influential American linguist theorized that the language one speaks directly impacts our thoughts; he is quoted as saying, "language shapes the…