Secondary rainforest in Indonesia
After months of pressure from Greenpeace on its alleged links to deforestation in Indonesia, KFC UK/Ireland has adopted a forest policy that excludes fiber sourced via conversion of tropical rainforests. The policy excludes suppliers like Asia Pulp & Paper (APP), the Chinese/Indonesian forestry giant that has been the primary target of the Greenpeace campaign, but appears to apply only to Kentucky Fried Chicken operations in Britain and Ireland. (KFC-Indonesia suspended purchases from APP in July).
Greenpeace immediately applauded the decision and called on KFC’s global parent, YUM! Brands, to also adopt the policy.
“KFC UK/I is just one of the 100+ countries that KFC, and their parent company Yum! Brands operate in,” wrote Ian Duff in a post on Greenpeace’s official blog. “We need to keep the pressure on bosses at Yum!’s HQ in the US so that they follow in KFC UK/I’s footsteps. They must introduce a global policy to rule out companies like APP who are actively involved in rainforest clearance.”
Greenpeace is targeting APP for its forest management practices on the Indonesian island of Sumatra. Greenpeace, along with other environmental groups and independent researchers, has accumulated substantial evidence linking APP and its suppliers to large-scale clearing of Sumatra’s forests for pulp and paper production. Some of the areas APP has cleared and converted to industrial timber plantations include carbon-rich peatlands and critical habitat for endangered species, like the Sumatran tiger.
In its campaign to get APP to end natural forest clearance, Greenpeace has gone after a number of prominent companies, many of which have now dropped APP as a supplier. Greenpeace linked KFC to APP through a year long investigation that turned up evidence of rainforest fiber — known as mixed topical hardwood (MTH) — in KFC’s packaging. Contrary to initial claims by APP, the MTH uncovered during lab tests was not found in layers containing recycled fiber, indicating it originated from natural forests. KFC UK/Ireland says it has now dropped APP as a supplier, according to BusinessGreen.
KFC UK/Ireland’s new policy also commits the company to use as much recycled fiber as possible. In cases where virgin fiber is required — for “health safety” — KFC UK/Ireland says it will only use material from operations managed “in a sustainable fashion such that natural habitats are protected”. All fiber suppliers must be certified under a third party standard and KFC UK/Ireland says it aims to move toward sourcing 100 percent its fiber from Forest Stewardship Council (FSC)-certified operations. The company has also committed to sourcing 100 percent of its palm oil from suppliers certified under the Roundtable on Sustainable Palm Oil (RSPO), another eco-standard.
“We regard sustainable procurement as important for all commodities,” KFC UK/Ireland said in a statement.
KFC UK/Ireland’s policy is another blow for APP, which has suffered from widespread customer defections and lost its accreditation under the FSC over the past five years. The paper giant however recently announced its own forest policy, which it says will reduce its reliance on natural forest fiber and improve its environmental performance going forward. In February, APP contracted The Forest Trust, an NGO, to assess its concessions for High Conservation Value Forest, which APP says it is now committed to protect. APP also recently retained lobbying powerhouse Covington & Burling LLP to help boost its image abroad, according to Politico.
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Sustainability pact aside, Greenpeace says paper giant APP must stop facilitating deforestation
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In eco-pact, will controversial paper giant APP turn over a new leaf?
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APP’s new ‘sustainability roadmap’ won’t spare unprotected tiger habitat in Sumatra
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Another red herring from Asia Pulp & Paper on its deforestation problem
(05/29/2012) In a press release issued last Thursday, Asia Pulp & Paper (APP) asserted that the presence of mixed tropical hardwood fiber (MTH) in its products ‘does not come from the felling of virgin tropical rainforest trees in Indonesia’. The embattled paper giant goes on to say that ‘the presence of MTH fiber says nothing about whether the product is sustainable or not” and that “MTH can be found easily in recycled paper.’ All these points are true. But what APP doesn’t tell you is that its response is yet another facade in its effort to deflect criticism from its forestry practices.
KFC linked to destruction of Indonesia’s rainforests
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Asia Pulp & Paper to temporarily suspend rainforest clearing in Indonesia
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Ongoing deforestation puts APP in breach of debt restructuring agreements, finds report
(03/27/2012) Asia Pulp & Paper (APP) has broken “legally binding” debt restructuring agreements by continuing to clear native forests in Sumatra, alleges a new report from Eyes on the Forest, a coalition of Indonesian environmental groups.
Xerox: we no longer buy from Asia Pulp & Paper
(03/21/2012) Xerox no longer buys paper products from Asia Pulp & Paper (APP), a Singapore-based paper giant under fire for its forest management practices in Indonesia, according to a statement published on the company’s official blog late last week.
Paper giant hammered on forest certification claims
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WWF: Asia Pulp & Paper misleads public about its role in destroying Indonesia’s rainforests
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War of words between Greenpeace, Asia Pulp & Paper over deforestation allegations
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Indonesia’s anti-mafia unit seeks to reopen $115 billion illegal logging case
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Barbie, Legos, other toys linked to destruction of Indonesia’s rainforests
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Does chopping down rainforests for pulp and paper help alleviate poverty in Indonesia?
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Pulp plantations destroying Sumatra’s rainforests
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