Nike is working with Greenpeace to ensure its products don’t contribute to destruction of the Amazon rainforest, according to statements from the shoe giant and the environmental activist group.
The partnership comes after Greenpeace report accused Nike of using leather derived from cattle raised on illegal deforested Amazon land. The report, “Slaughtering the Amazon”, also linked other shoemakers to rainforest destruction, including Adidas, Reebok and Timberland.
Nike’s new policy will require full traceability and transparency from their suppliers by 2010.
Nike released the following statement outlining the policy:
NIKE, Inc. will not use leather in its products produced from cattle raised in the Amazon Biome as defined by Brazil’s National Institute of Geography and Statistics (IGBE).
Nike will require suppliers of Brazilian leather to certify, in writing, that they are supplying leather for Nike Inc products from cattle raised outside of the Amazon Biome.
Suppliers of Brazilian leather for Nike products have until July 1, 2010 to create an ongoing, traceable and transparent system to provide credible assurances that leather used for Nike products is from cattle raised outside of the Amazon Biome. On a quarterly basis Nike will review suppliers’ progress in establishing an ongoing, traceable and transparent system.
If, after July 1, 2010, suppliers are unable to provide credible assurances that leather used for Nike products is from cattle raised outside of the Amazon Biome, Nike will consider increasing the exclusion area to include all of the Amazon Legal (as defined by IBGE).
Cattle ranching is the biggest driver of Amazon deforestation — in recent years about 80 percent of cleared land has ended up as pasture. Expanding cattle production in the Amazon has helped Brazil become the world’s largest beef exporter.
Greenpeace did not respond to multiple requests for comment.
(07/22/2009) Nike is working with Greenpeace to ensure its products don’t contribute to destruction of the Amazon rainforest, according to statements from the shoe giant and the environmental activist group. The partnership comes after Greenpeace report accused Nike of using leather derived from cattle raised on illegal deforested Amazon land. The report, “Slaughtering the Amazon”, also linked other shoemakers to rainforest destruction, including Adidas, Reebok and Timberland.
(07/01/2009) Responding to allegations that major Brazilian cattle producers are responsible for illegal forest clearing in the Amazon, Brazil’s development bank BNDES will soon require processors to trace the origin of beef back to the ranch where it was produced in order to qualify for loans, reports Brazil’s Agencia Estado. The traceability program aims to ensure that cattle products do not come from illegally deforested land.
(06/25/2009) Marfrig, the world’s fourth largest beef trader, will no longer buy cattle raised in newly deforested areas within the Brazilian Amazon, reports Greenpeace. The announcement is a direct response to Greenpeace’s Slaughtering the Amazon report, which linked illegal Amazon forest clearing to the cattle producers that supply raw materials to some of the world’s most prominent consumer products companies. Marfrig was one several cattle firms named in the investigative report.
(06/22/2009) Annual deforestation in the Brazilian Amazon fell below 10,000 square kilometers for the first time since record-keeping began, reported Brazil’s Environment Minister Carlos Minc. Yesterday Minc said preliminary data from the country’s satellite-based deforestation detection system (DETER) showed that Amazon forest loss between August 2008 and July 2009 would be below 10,000 square kilometers, the lowest level in more than 20 years. Falling commodity prices and government action to crack down on illegal clearing are credited for the decline in deforestation rates.
(06/17/2009) JBS, the world’s largest beef processor, is under investigation by Brazil’s federal prosecutor’s office for corruption, reports Reuters.
(06/13/2009) The Work Bank’s private lending arm has withdrawn a $90 million loan to Brazilian cattle giant Bertin, following Greenpeace’s release of a report linking Bertin to illegal deforestation of the Amazon rainforest, report environmental groups, Friends of the Earth-Brazil and Greenpeace. The loan, granted by the International Finance Corporation (IFC) in March 2007, was to expand Bertin’s meat-processing in the Brazilian Amazon. At the time, the IFC promoted the loan as a way to promote environmentally responsible beef production in the Amazon, although environmental groups — including Friends of the Earth-Brazil and Greenpeace — criticized the move.
(06/12/2009) Brazil’s three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, will suspend contracts with suppliers found to be involved in Amazon deforestation, reports O Globo. The decision, announced at a meeting of the Brazilian Association of Supermarkets (Abras) this week, comes less than two weeks after Greenpeace’s exposé of the Amazon cattle industry. The report, titled Slaughtering the Amazon, linked some of the world’s most prominent brands — including Nike, Toyota, Carrefour, Wal-Mart, and Johnson & Johnson, among dozens of others — to destruction of the Amazon rainforest for cattle pasture.
(06/01/2009) Major international companies are unwittingly driving the deforestation of the Amazon rainforest through their purchases of leather, beef and other products supplied from the Brazil cattle industry, alleges a new report from Greenpeace. The report, Slaughtering the Amazon, is based on a three-year undercover investigation of the Brazilian cattle industry, which accounts for 80 percent of Amazon deforestation and roughly 14 percent of the world’s annual forest loss. Greenpeace found that Brazilian beef companies are important suppliers of raw materials used by leading global brands, including Adidas/Reebok, Nike, Carrefour, Eurostar, Unilever, Johnson & Johnson, Toyota, Honda, Gucci, Louis Vuitton, Prada, IKEA, Kraft, Tesco and Wal-Mart, among others.