- Using an example from a trip to Zimbabwe and Botswana, Jeremy Hance writes about the words we choose matter when it comes to conservation.
- A trip to Africa to see its wildlife should be an experience that goes well beyond entertainment: it should be educational, enlightening, moving, spiritual and, ultimately, transformative.
- When a guide refers to species by silly nicknames, one can’t help but feel that the guide places little value on their own wildlife.
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The words we choose matter. Benjamin Lee Whorf, an influential U.S. linguist, theorized that the language one speaks directly impacts our thoughts; he is quoted as saying, “Language shapes the way we think, and determines what we can think about.” If this is the case, then those who believe in conservation must select their words…