October 31, 2012
Secondary rainforest in Indonesia
Greenpeace immediately applauded the decision and called on KFC's global parent, YUM! Brands, to also adopt the policy.
"KFC UK/I is just one of the 100+ countries that KFC, and their parent company Yum! Brands operate in," wrote Ian Duff in a post on Greenpeace's official blog. "We need to keep the pressure on bosses at Yum!’s HQ in the US so that they follow in KFC UK/I’s footsteps. They must introduce a global policy to rule out companies like APP who are actively involved in rainforest clearance."
Greenpeace is targeting APP for its forest management practices on the Indonesian island of Sumatra. Greenpeace, along with other environmental groups and independent researchers, has accumulated substantial evidence linking APP and its suppliers to large-scale clearing of Sumatra's forests for pulp and paper production. Some of the areas APP has cleared and converted to industrial timber plantations include carbon-rich peatlands and critical habitat for endangered species, like the Sumatran tiger.
In its campaign to get APP to end natural forest clearance, Greenpeace has gone after a number of prominent companies, many of which have now dropped APP as a supplier. Greenpeace linked KFC to APP through a year long investigation that turned up evidence of rainforest fiber — known as mixed topical hardwood (MTH) — in KFC's packaging. Contrary to initial claims by APP, the MTH uncovered during lab tests was not found in layers containing recycled fiber, indicating it originated from natural forests. KFC UK/Ireland says it has now dropped APP as a supplier, according to BusinessGreen.
KFC UK/Ireland's new policy also commits the company to use as much recycled fiber as possible. In cases where virgin fiber is required — for "health safety" — KFC UK/Ireland says it will only use material from operations managed "in a sustainable fashion such that natural habitats are protected". All fiber suppliers must be certified under a third party standard and KFC UK/Ireland says it aims to move toward sourcing 100 percent its fiber from Forest Stewardship Council (FSC)-certified operations. The company has also committed to sourcing 100 percent of its palm oil from suppliers certified under the Roundtable on Sustainable Palm Oil (RSPO), another eco-standard.
"We regard sustainable procurement as important for all commodities," KFC UK/Ireland said in a statement.
KFC UK/Ireland's policy is another blow for APP, which has suffered from widespread customer defections and lost its accreditation under the FSC over the past five years. The paper giant however recently announced its own forest policy, which it says will reduce its reliance on natural forest fiber and improve its environmental performance going forward. In February, APP contracted The Forest Trust, an NGO, to assess its concessions for High Conservation Value Forest, which APP says it is now committed to protect. APP also recently retained lobbying powerhouse Covington & Burling LLP to help boost its image abroad, according to Politico.
APP overstates significance of its logging moratorium in Indonesia, says report
(10/25/2012) Beleaguered forestry giant Asia Pulp & Paper (APP) is overstating the conservation significance of its recently announced moratorium on forest conversion on the islands of Sumatra and Borneo, argues a new report issued by an Indonesian activist group.
Disney drops paper suppliers linked to deforestation
(10/12/2012) Disney this week announced sweeping changes to its paper-sourcing policy that will exclude fiber produced via the destruction of tropical rainforests.
Sustainability pact aside, Greenpeace says paper giant APP must stop facilitating deforestation
(09/27/2012) Asia Pulp & Paper (APP) must stop accepting timber sourced from clearance of rainforests and peatlands for its sustainability pact to have any credibility, says Greenpeace.
In eco-pact, will controversial paper giant APP turn over a new leaf?
(09/26/2012) Over the past decade-and-a-half there has arguably been no paper supplier as controversial as Asia Pulp & Paper (APP), an umbrella brand for several Indonesian forestry companies. The paper giant has been dogged by allegations that is destroying key wildlife habitat, driving substantial greenhouse gas emissions through the conversion of peat forests, dispossessing local communities of land, and engaging in a heavy-handed campaign to undermine its critics within Indonesia and abroad. Its reputation hasn't be helped by its financial record — in 2001 it defaulted on $13.9 billion in debt, making it difficult for APP to raise money for expansion.
APP establishes deforestation moratorium in Jambi; greens remain skeptical
(09/06/2012) Asia Pulp & Paper (APP) has established a moratorium on natural forest conversion in Jambi province on the island of Sumatra, according to a report issued by the Indonesian forestry giant.
Indonesia's pulp and paper targets incompatible with green growth goals
(08/10/2012) Indonesia's pulp and paper targets incompatible with green growth goals Indonesia's ambitious targets for boosting pulp and paper production to make it the world's lowest-cost producer are at odds with its push for green economic growth should expansion proceed on its current business-as-usual path, said a forestry expert presenting at the annual meeting of the Association for Tropical Biology and Conservation (ATBC) in Bonito, Brazil.
APP's new 'sustainability roadmap' won't spare unprotected tiger habitat in Sumatra
(07/27/2012) Asia Pulp & Paper's new sustainability commitment represents a scaling back of earlier environmental pledges and does not offer new protection for natural forests in Sumatra, alleges a new report from Eyes on the Forest, a coalition of green groups based in Riau, Sumatra.
Another red herring from Asia Pulp & Paper on its deforestation problem
(05/29/2012) In a press release issued last Thursday, Asia Pulp & Paper (APP) asserted that the presence of mixed tropical hardwood fiber (MTH) in its products 'does not come from the felling of virgin tropical rainforest trees in Indonesia'. The embattled paper giant goes on to say that 'the presence of MTH fiber says nothing about whether the product is sustainable or not" and that "MTH can be found easily in recycled paper.' All these points are true. But what APP doesn't tell you is that its response is yet another facade in its effort to deflect criticism from its forestry practices.
KFC linked to destruction of Indonesia's rainforests
(05/23/2012) Fast food giant Kentucky Fried Chicken (KFC) is linked to the destruction of Indonesia's rainforests through its packaging sourcing practices, alleges a new report published today by Greenpeace.
Asia Pulp & Paper to temporarily suspend rainforest clearing in Indonesia
(05/16/2012) Asia Pulp & Paper (APP), a forestry giant that has been heavily criticized for destroying rainforests and peatlands in Indonesia, will temporarily suspend clearing of natural forest areas until conservation assessments have been conducted.
Ongoing deforestation puts APP in breach of debt restructuring agreements, finds report
(03/27/2012) Asia Pulp & Paper (APP) has broken “legally binding” debt restructuring agreements by continuing to clear native forests in Sumatra, alleges a new report from Eyes on the Forest, a coalition of Indonesian environmental groups.
Xerox: we no longer buy from Asia Pulp & Paper
(03/21/2012) Xerox no longer buys paper products from Asia Pulp & Paper (APP), a Singapore-based paper giant under fire for its forest management practices in Indonesia, according to a statement published on the company's official blog late last week.
Paper giant hammered on forest certification claims
(02/15/2012) Beleaguered paper giant Asia Pulp & Paper was sharply criticized Wednesday for its claims that its operations are certified sustainable by independent auditors. WWF said its survey of certifiers and certification schemes shows that none apply to 'the most controversial operations' of APP's suppliers: clearing of rainforests and peatlands that are home to endangered tigers, elephants, and orangutans. In responding to complaints from environmentalists that its operations are responsible for large-scale destruction of native forests, APP often touts various certification standards which it says demonstrate its commitment to sustainability. Yet the new WWF survey found that these standards don't apply across all of the paper giant's operations — APP's suppliers in Indonesia continue to harvest and convert natural forests. Nor do the certification standards necessarily prove that APP's forest management practices are 'sustainable'.
WWF: Asia Pulp & Paper misleads public about its role in destroying Indonesia's rainforests
(12/16/2011) Asia Pulp & Paper (APP) continues to mislead the public about its role in destroying rainforests and critical tiger habitat across the Indonesian island of Sumatra, alleges a new report from Eyes on the Forest, a coalition of Indonesian environmental groups including WWF-Indonesia. The report, titled The truth behind APP’s Greenwash, is based on analysis of satellite imagery as well as public and private documentation of forest cleared by logging companies that supply APP, which is owned by the Indonesian conglomerate, Sinar Mas Group (SMG). The report concludes APP's fiber suppliers have destroyed 2 million hectares of forest in Sumatra since 1984.
War of words between Greenpeace, Asia Pulp & Paper over deforestation allegations
(11/16/2011) Greenpeace and Asia Pulp & Paper (APP), a giant global paper supplier, are locked in a heated battle over the activist group's allegations that APP products contain fiber sourced from the destruction of forests in Indonesia. At stake is APP's access to some of the world's most lucrative markets. Until APP provides solid evidence refuting Greenpeace's accusation that its pulp and paper production isn't coming at the expense of natural forests in Indonesia, APP will have a difficult time winning over critics.
Indonesia's anti-mafia unit seeks to reopen $115 billion illegal logging case
(06/08/2011) Indonesia's Anti-Mafia Law Task Force asked authorities Tuesday to reopen an investigation into illegal logging that may have cost the Indonesian state $115 billion.
Barbie, Legos, other toys linked to destruction of Indonesia's rainforests
(06/07/2011) Some of the world's largest and most prominent toy-makers are sourcing their packaging materials from companies linked to large-scale destruction of Indonesia's rainforests, alleges a new report from Greenpeace. The report, How APP is Toying with Extinction, is based on forensic analysis of toy packaging from Mattel, which manufacturers Barbie and Hot Wheels toys; Disney, which makes a variety of toys linked to its movies; Hasbro, which produces GI Joe, Star Wars, and Sesame Street toys and various games like Monopoly and Scrabble; and Lego, which makes the iconic plastic building blocks. The analysis found traces of mixed-tropical hardwood (MTH) and acacia fiber which are principally sourced from Asia Pulp & Paper (APP), an umbrella paper products brand that sources from several companies that have been linked to rainforest destruction in Sumatra.
Pulp and paper firms urged to save 1.2M ha of forest slated for clearing in Indonesia
(03/17/2011) Indonesian environmental groups launched a urgent plea urging the country's two largest pulp and paper companies not to clear 800,000 hectares of forest and peatland in their concessions in Sumatra. Eyes on the Forest, a coalition of Indonesian NGOs, released maps showing that Asia Pulp and Paper (APP) and Asia Pacific Resources International Limited (APRIL) control blocks of land representing 31 percent of the remaining forest in the province of Riau, one of Sumatra's most forested provinces. Much of the forest lies on deep peat, which releases large of amount of carbon when drained and cleared for timber plantations.
Does chopping down rainforests for pulp and paper help alleviate poverty in Indonesia?
(01/13/2011) Over the past several years, Asia Pulp & Paper has engaged in a marketing campaign to represent its operations in Sumatra as socially and environmentally sustainable. APP and its agents maintain that industrial pulp and paper production — as practiced in Sumatra — does not result in deforestation, is carbon neutral, helps protect wildlife, and alleviates poverty. While a series of analyses and reports have shown most of these assertions to be false, the final claim has largely not been contested. But is conversion of lowland rainforests for pulp and paper really in Indonesia's best economic interest?
Pulp plantations destroying Sumatra's rainforests
(11/30/2010) Indonesia's push to become the world's largest supplier of palm oil and a major pulp and paper exporter has taken a heavy toll on the rainforests and peatlands of Sumatra, reveals a new assessment of the island's forest cover by WWF. The assessment, based on analysis of satellite imagery, shows Sumatra has lost nearly half of its natural forest cover since 1985. The island's forests were cleared and converted at a rate of 542,000 hectares, or 2.1 percent, per year. More than 80 percent of forest loss occurred in lowland areas, where the most biodiverse and carbon-dense ecosystems are found.