Energy Efficiency News

Consumers fail at identifying green companies

An article today in New Scientist shows that American consumers have a difficult time correctly identifying green companies, often confusing 'greenwashing' for true green credentials or not bestowing enough credit…

White roofs could cool cities

Painting urban roofs white could effectively counteract some of the urban heat-island effect and even lower greenhouse gas emissions in cities, reports a new study in Geophysical Research Letters. "Our…

Clean energy gold rush in 2007

Clean energy investments rose 60% to $148 billion in 2007 Clean energy gold rush in 2007 mongabay.com July 1, 2008 New investment in renewables and energy efficiency surpassed $148 billion…