Facebook 2017 Organic impressions

ORGANIC IMPRESSIONS

1: (Video)

(Video)Link clicks (CTR): 192 (0.0%) Other clicks (total CTR): 12,343 (1.4%)
Engaged users: 72,280 Reactions: 5,808

2: Ethiopia’s first botanic garden aims to preserve country’s flora heritage (Article)

Date published: 6/12/17
Byline: Elias Gebreselassie Editor: Genevieve Belmaker
Series: Global Forests
Average seconds on page: 52 Facebook-wide likes/shares: 83,424
Link clicks (CTR): 19,188 (2.9%) Other clicks (total CTR): 2,594 (3.3%)
Engaged users: 96,777 Reactions: 81,321

3: (Video)

(Video)Link clicks (CTR): 13 (0.0%) Other clicks (total CTR): 981 (0.9%)
Engaged users: 12,896 Reactions: 255

4: In Liberia, a battered palm oil industry adjusts to new rules (Article)

Date published: 5/10/17
Byline: Genevieve Belmaker Editor: Ashoka Mukpo
Series: Global Forests
Average seconds on page: 0 Facebook-wide likes/shares: –
Link clicks (CTR): 30,990 (5.3%) Other clicks (total CTR): 2,388 (5.8%)
Engaged users: 60,971 Reactions: 35,573

5: From loathed to loved: Villagers rally to save Greater Adjutant stork (Article)

Date published: 12/6/16
Byline: Glenn Scherer Editor: Diane Toomey
Series: Almost Famous Animals
Average seconds on page: 0 Facebook-wide likes/shares: –
Link clicks (CTR): 47,515 (6.3%) Other clicks (total CTR): 5,418 (7.0%)
Engaged users: 83,647 Reactions: 38,658

6: One of Malaysia’s last rhinos euthanized to ‘end her suffering’ (Article)

Date published: 6/5/17
Byline: Isabel Esterman Editor: Isabel Esterman
Series: Asian Rhinos
Average seconds on page: 57 Facebook-wide likes/shares: 6,781
Link clicks (CTR): 694 (0.9%) Other clicks (total CTR): 229 (1.2%)
Engaged users: 7,119 Reactions: 6,485

7: Law enforcers recover 38 sea turtles in eastern Indonesia â€” 6 of them dead (Article)

Date published: 3/1/17
Byline: Mongabay Editor: Philip Jacobson
Series: Indonesian Fisheries
Average seconds on page: 55 Facebook-wide likes/shares: 14,920
Link clicks (CTR): 10,002 (2.5%) Other clicks (total CTR): 1,972 (3.0%)
Engaged users: 21,401 Reactions: 11,172

8: Goddesses of the wind: How researchers saved Venezuela’s harpy eagles (Article)

Date published: 5/17/17
Byline: Bruno Moraes Editor: Mike Gaworecki
Series: NULL
Average seconds on page: 105 Facebook-wide likes/shares: 5,945
Link clicks (CTR): 1,026 (1.3%) Other clicks (total CTR): 424 (1.9%)
Engaged users: 6,714 Reactions: 5,462

9: (Video)

(Video)Link clicks (CTR): 694 (0.2%) Other clicks (total CTR): 914 (0.5%)
Engaged users: 45,459 Reactions: 541

10: 30 years of protecting the mysterious Okapi (Article)

Date published: 6/13/17
Byline: Shreya Dasgupta Editor: Shreya Dasgupta
Series: Global Forests
Average seconds on page: 66 Facebook-wide likes/shares: 4,422
Link clicks (CTR): 418 (0.9%) Other clicks (total CTR): 207 (1.3%)
Engaged users: 3,365 Reactions: 2,968

11: Merabu’s efforts to keep the carbon in its trees (Article)

Date published: 7/5/17
Byline: Yustinus S. Hardjanto Editor: Philip Jacobson
Series: Indonesian Forests, Para Penjaga Hutan
Average seconds on page: 74 Facebook-wide likes/shares: 8,257
Link clicks (CTR): 83,987 (8.0%) Other clicks (total CTR): 6,807 (8.6%)
Engaged users: 87,323 Reactions: 7,270

12: Newly discovered gecko loses scales in ‘really bizarre’ behavior (Article)

Date published: 2/16/17
Byline: Benji Jones Editor: Morgan Erickson-Davis
Series: Global Forest Reporting Network
Average seconds on page: 0 Facebook-wide likes/shares: –
Link clicks (CTR): 37,935 (7.5%) Other clicks (total CTR): 4,747 (8.4%)
Engaged users: 41,479 Reactions: 6,271

13: Top 10 HAPPY environmental stories of 2016 (Article)

Date published: 12/28/16
Byline: Shreya Dasgupta Editor: Shreya Dasgupta
Series: NULL
Average seconds on page: 145 Facebook-wide likes/shares: –
Link clicks (CTR): 313 (0.8%) Other clicks (total CTR): 95 (1.1%)
Engaged users: 2,946 Reactions: 2,548

14: 2 new reptiles discovered in Sumatra (Article)

Date published: 6/27/17
Byline: Reza Septian Editor: Philip Jacobson
Series: Indonesian Forests
Average seconds on page: 86 Facebook-wide likes/shares: 7,465
Link clicks (CTR): 63,797 (10.0%) Other clicks (total CTR): 3,468 (10.5%)
Engaged users: 63,915 Reactions: 4,684

15: Indonesia abuzz over possible finding of extinct tiger (Article)

Date published: 9/19/17
Byline: Mongabay.com Editor: Basten Gokkon
Series: NULL
Average seconds on page: 49 Facebook-wide likes/shares: 3,149
Link clicks (CTR): 45,068 (11.4%) Other clicks (total CTR): 2,861 (12.1%)
Engaged users: 42,447 Reactions: 2,619

16: Extremely rare bay cat filmed in Borneo (Article)

Date published: 5/9/17
Byline: Shreya Dasgupta Editor: Shreya Dasgupta
Series: NULL
Average seconds on page: 73 Facebook-wide likes/shares: 19,394
Link clicks (CTR): 857 (2.0%) Other clicks (total CTR): 720 (3.7%)
Engaged users: 2,959 Reactions: 1,569

17: One of the last three rhinos in Malaysia is critically ill (Article)

Date published: 4/7/17
Byline: Isabel Esterman Editor: Isabel Esterman
Series: Asian Rhinos
Average seconds on page: 66 Facebook-wide likes/shares: 12,975
Link clicks (CTR): 2,021 (1.3%) Other clicks (total CTR): 1,504 (2.3%)
Engaged users: 15,990 Reactions: 12,630

18: Can marine reserves help counteract climate change? (Article)

Date published: 6/8/17
Byline: Kim Smuga-Otto Editor: Rebecca Kessler
Series: Oceans
Average seconds on page: 95 Facebook-wide likes/shares: 3,667
Link clicks (CTR): 216 (0.6%) Other clicks (total CTR): 79 (0.9%)
Engaged users: 2,424 Reactions: 2,286

19: Scientists launch global search for 25 ‘lost’ species (Article)

Date published: 4/19/17
Byline: Shreya Dasgupta Editor: Shreya Dasgupta
Series: NULL
Average seconds on page: 103 Facebook-wide likes/shares: 5,409
Link clicks (CTR): 854 (1.6%) Other clicks (total CTR): 477 (2.5%)
Engaged users: 4,714 Reactions: 3,478

20: It’s World Pangolin Day! (Article)

Date published: 2/18/17
Byline: Shreya Dasgupta Editor: Shreya Dasgupta
Series: NULL
Average seconds on page: 104 Facebook-wide likes/shares: 7,268
Link clicks (CTR): 1,976 (1.8%) Other clicks (total CTR): 968 (2.7%)
Engaged users: 8,999 Reactions: 6,157

21: The Eighth Great Ape: New orangutan species discovered in Sumatra (Article)

Date published: 11/2/17
Byline: Morgan Erickson-Davis Editor: Morgan Erickson-Davis
Series: Global Forest Reporting Network
Average seconds on page: 54 Facebook-wide likes/shares: 11,080
Link clicks (CTR): 15,442 (6.2%) Other clicks (total CTR): 2,042 (7.0%)
Engaged users: 16,672 Reactions: 1,869

22: The triumph of the bison: Europe’s biggest animal bounces back a century after vanishing (Evergreen/Archive Article)

Date published: 5/12/15
Byline: Jeremy Hance Editor: Jeremy Hance
Series: NULL
Average seconds on page: 68 Facebook-wide likes/shares: –
Link clicks (CTR): 29,658 (7.1%) Other clicks (total CTR): 2,084 (7.6%)
Engaged users: 50,711 Reactions: 25,180

23: Forest Code falls short in protecting Amazonian fish (Article)

Date published: 12/7/17
Byline: Mongabay.com Editor: John Cannon
Series: Amazon Agribusiness
Average seconds on page: 40 Facebook-wide likes/shares: 5,807
Link clicks (CTR): 25,792 (5.9%) Other clicks (total CTR): 2,789 (6.6%)
Engaged users: 28,349 Reactions: 5,359

24: A rich person’s profession? Young conservationists struggle to make it (Article)

Date published: 8/16/17
Byline: Jeremy Hance Editor: Rebecca Kessler
Series: NULL
Average seconds on page: 130 Facebook-wide likes/shares: 17,888
Link clicks (CTR): 3,150 (3.5%) Other clicks (total CTR): 4,451 (8.4%)
Engaged users: 6,154 Reactions: 737

25: Watch video of an electric eel attack (Evergreen/Archive Article)

Date published: 6/6/16
Byline: Mike Gaworecki Editor: Mike Gaworecki
Series: NULL
Average seconds on page: 100 Facebook-wide likes/shares: –
Link clicks (CTR): 731 (1.7%) Other clicks (total CTR): 159 (2.1%)
Engaged users: 3,893 Reactions: 3,351