| Affinity Category (reach) | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration |
| Lifestyles & Hobbies/Green Living Enthusiasts | 379,722 | 28.39% | 2.17 | 0:01:04 |
| Food & Dining/Cooking Enthusiasts/30 Minute Chefs | 362,299 | 46.60% | 1.88 | 0:00:49 |
| News & Politics/News Junkies/Entertainment & Celebrity News Junkies | 361,929 | 31.88% | 2.06 | 0:00:54 |
| Lifestyles & Hobbies/Outdoor Enthusiasts | 353,708 | 38.58% | 2.05 | 0:00:59 |
| Sports & Fitness/Health & Fitness Buffs | 331,109 | 27.25% | 2.19 | 0:01:04 |
| Travel/Travel Buffs | 314,488 | 36.88% | 2.01 | 0:00:55 |
| Lifestyles & Hobbies/Art & Theater Aficionados | 309,215 | 24.57% | 2.23 | 0:01:09 |
| Shoppers/Value Shoppers | 308,206 | 36.04% | 1.98 | 0:00:51 |
| Media & Entertainment/Book Lovers | 302,886 | 31.60% | 2.14 | 0:01:03 |
| News & Politics/News Junkies/Political News Junkies | 288,945 | 28.83% | 2.18 | 0:01:06 |
| 10,425,608 | 31.34% | 2.1 | 0:00:57 |
