Brazil will soon begin tracing individual cattle from birth to slaughter, aiming to make the sector 100% traceable by 2032, Agriculture and Livestock Minister Carlos Fávaro has indicated.
The announcement in late October comes amid growing international demand for transparency, especially as the EUDR, a new European Union regulation requiring proof that certain imported commodities aren’t adding to recent deforestation, is set to come into force at the end of 2025.
Earlier this year, in a document not yet made public, the Brazilian Roundtable on Sustainable Livestock, which includes NGOs and beef industry stakeholders, proposed mandatory individual cattle tracing to the agriculture ministry, environmental nonprofit Imaflora, a member of the roundtable, told Mongabay.
Fávaro stated that a tracing platform would be working by 2027, signaling that he’s likely adopt the proposal at least partially, although a formal plan hasn’t been announced yet.
“We are not running away from our responsibility,” he said. “It’s legitimate that people want to know the origin and how the animal was raised before reaching the consumer.”
Roughly 70% of Brazil’s beef is sold domestically. Europe accounts for 5% of exports, and China 45%. “The EU regulations set a trend, and while this isn’t the only pressure facing Brazil, the clear criteria drive change,” Marina Guyot, director of public policy at Imaflora, said by phone.
The relatively small volume of exports to Europe means only a handful of suppliers need to adjust to EUDR standards, making EU-compliant beef a premium product. This allows a few companies to serve the EU market without industry-wide changes.
But the push for traceability isn’t just coming from Europe. “The trade agreement between China and Brazil includes individual traceability for health monitoring. For now, the environment hasn’t been addressed. But once individual tracking is in place, it’s hard to justify excluding social and environmental monitoring.”
Between 2016 and 2020, Brazil’s beef exports increased by 60%, while cattle-led deforestation rose nearly lockstep, 61%, a recent analysis shows.
But tracing alone won’t solve the problem, Guyot said, warning that cutting small farmers out of the supply chain could leave thousands of rural poor without income and little ability to stop deforestation.
“Tracing beef will expose what’s been hidden under the rug. We’ve been concealing the problem in indirect supply chains, and everyone wants this to come to light,” she said.
“But exclusion, the most immediate and practical approach in business, doesn’t address the environmental issue. It only drives things into illegality, into parallel markets, without helping producers reach environment compliance.”
Informal beef markets mostly serve local consumers. But Brazil, the world’s top halal meat exporter, has also faced criticism over dubious sustainable halal certifications as it increases exports to Muslim-majority countries such as Egypt, Turkey and Saudi Arabia.
Banner image: Roughly 43% of Brazil’s cattle is based in the Amazon, according to the national statistics agency. Image courtesy of Marcio Isensee e Sá/((o))eco.