Endangered Species News

Leopard. Photo by Rhett A. Butler

Language and conservation (insider)

The words we choose matter. Benjamin Lee Whorf, an influential U.S. linguist, theorized that the language one speaks directly impacts our thoughts; he is quoted as saying, "Language shapes the…
Leopard. Photo by Rhett A. Butler

Can social media save great apes?

Conservation organizations rely on building personal connections between great apes and the people who love them, but are trying to balance their missions with “cutesy” appeal.