Candy and food giant Nestle is finding itself between a rock and a hard place. The online campaign against Nestle continues: today protesters once again posted thousands of negative messages on the company’s Facebook page, most demanding that Nestle cut out palm oil linked to deforestation from its products. At the same time, a new problem has cropped up for Nestle: Indonesian oil palm planters are threatening to boycott Nestle products.
Proving that the issues surrounding oil palm and deforestation are nothing if not complex: Facebook protestors say they will boycott Nestle if it doesn’t cut out all links to Sinar Mas, a company that Greenpeace has linked to deforestation, whereas the Indonesia Palm Oil Growers Association are preparing a boycott if Nestle stops buying from Sinar Mas, according to the Jakarta Globe.
 Oil palm plantation near Gunung Leuser National Park on the island of Sumatra in Indonesia. Photo by: Rhett A. Butler. |
“About 10 million oil palm farmers in 20 Indonesian provinces have stated their readiness to boycott Nestle products. Apkasindo [Indonesian Palm Oil Growers Association] is now preparing to draw up a list of Nestle products on the market,” Asmar Arsjad, Apkasindo secretary general, said over the weekend, adding that if Nestle stops buying from Sinar Mas it would hurt palm oil producers.
Adding fuel to fire, Antara News reports that Indonesian and Malaysian palm oil producers are threatening to stop exports of crude palm oil to the US and the EU if negative campaigns over their environmental practices continue. Palm oil, the world’s most productive oil seed, has come to be used in everything from food products to cosmetics.
Nestle has already promised it will stop purchasing from Sinar Mas due to a report from Greenpeace showing that the Indonesian company was involved in destruction of rainforests and peatlands for oil palm plantations. However, Nestle still buys indirectly from Sinar Mas, since one of its suppliers, Cargill, buys from the Indonesian company.
Greenpeace and thousands of online protestors are demanding that Nestle sever all ties with Sinar Mas, direct or indirect. The company has responded that it will purchase only sustainable palm oil by 2015—a comment that angered most.
 Oil palm seed. Palm oil is used widely in processed foods. By virtue of its high yield, palm oil is a cheaper substitute than other vegetable oils. Photo by: Rhett A. Butler. |
The online protest against the multi billion-dollar corporation, which began last Wednesday, took on a life of its own after the company had a Greenpeace video criticizing the company removed from YouTube, citing copyright violations. This action, seen by many as censorship, caused the video to go viral: it has been watched hundreds of thousands of times since. Statements made by Nestle on their Facebook fan page, which many viewed as rude, only worsened the situation for the company.
At the crux of the conflict is the importance of the world’s rainforests for mitigating climate change and preserving biodiversity. Indonesia is the third largest emitter of greenhouse gases in the world due largely to deforestation. Between 1990 and 2005, Indonesia lost more than 28 million hectares of forest, including 21.7 hectares of virgin forest. The country’s forest cover has declined from 82 percent in the 1960s to less than fifty percent today.
One of the world’s most biodiverse countries, many of Indonesia’s species are gravely threatened by deforestation, including both the Bornean and Sumatran orangutans; Asian elephants; Sumatran tigers; Javan and Sumatran rhinos; several species of tarsiers; the small wild cattle, anoa; and the proboscis monkey to name a few.
In all, Indonesia is home to over 30,000 recorded species of plants and over 3,000 mammals, birds, reptiles, and amphibians. Yet, the deputy assistant of biodiversity conservation at the State Environment Ministry, Utami Andayani, recently told the Jakarta Post that likely only half of Indonesia’s species are known to science.
For more information on the protest: Video: Nestle’s attempt to censor Greenpeace palm oil ad backfires.
For a commentary on the possible ramifications of the protest:A new world?: Social media protest against Nestle may have longstanding ramifications.
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A new world?: Social media protest against Nestle may have longstanding ramifications
(03/20/2010) The online protest over Nestle’s use of palm oil linked to deforestation in Indonesia continues unabated over the weekend. One only needed to check-in on the Nestle’s Facebook fan page to see that anger and frustration over the company’s palm oil sourcing policies, as well as its attempts to censor a Greenpeace video (and comments online), has sparked a social media protest that is noteworthy for its vehemence, its length, and its bringing to light the issue of palm oil and deforestation to a broader public.
Video: Nestle’s attempt to censor Greenpeace palm oil ad backfires
(03/19/2010) In a bold online video, the environmental group Greenpeace cleverly links candy-giant Nestle to oil palm-related deforestation and the deaths of orangutans. Cleary angered over the video, Nestle struck back by having it banned from YouTube and replaced with this statement: “This video is no longer available due to a copyright claim by Société des Produits Nestlé S.A.” However Nestle’s reaction to the video only spread it far and wide (see the ad below): social network sites like Twitter, Facebook, and Reddit were all flooded with the ad as well as rising criticism against Nestle—one of the world’s largest food producers—including calls for boycotts.
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