March 27, 2013
The Brazilian Association of Supermarkets signed the pact Monday with the Federal Public Prosecutor's Office, whose actions in 2009 — namely the threat of multi-billion dollar fines — helped pressure grocery chains into demanding deforestation-free beef from the world's largest cattle producers. That pressure, which came at the same time as an intense Greenpeace campaign against major leather and beef buyers, eventually led the biggest players in the Brazilian cattle industry to sign a landmark accord to phase Amazon forest destruction out of their supply chains.
Fate of deforested land in the Brazilian Amazon until 2008
The move is significant because cattle ranching is the biggest direct driver of deforestation in the Brazilian Amazon. According to government data, more than 60 percent of land cleared in the Amazon rainforest ends up as cattle pasture.
Most cattle ranching in the Amazon is a low-productivity affair, with most operations averaging less than one head of cattle per hectare. Cattle ranching is commonly used as a vehicle for speculating on rising land prices.
Gucci launches 'zero-deforestation' handbag
(03/07/2013) Gucci has rolled out a collection of 'zero-deforestation' leather handbags. Each handbag comes with a 'passport' that provides the history of the product's supply chain going back to the ranch that produced the leather. The line emerged out of concerns that leather in the fashion industry is contributing to deforestation in the Brazilian Amazon, where roughly two-thirds of forest destruction is for cattle production.
Brazilian beef giant on defensive on its Amazon sourcing practices
(06/08/2012) JBS, the world's largest meat and leather company, is on the defensive after Greenpeace accused it of failing to abide by a 2009 agreement to implement safeguards that would exclude cattle produced on recently deforested lands in the Amazon.
62% of deforested Amazon land ends up as cattle pasture
(09/04/2011) 62 percent of the area deforested in the Brazilian Amazon until 2008 is occupied by cattle pasture, reports a new satellite-based analysis by Brazil's National Institute for Space Research (INPE) and its Agricultural Research Corporation (Embrapa).
Brazilian authorities levy $1.2B in fines against beef traders linked to deforestation, slave labor
(04/15/2011) Brazilian authorities are seeking 2 billion reals ($1.2 billion) in fines against 14 companies accused of buying beef sourced from ranches that have illegally cleared Amazon rainforest or exploited workers in the state of Acre, reports AFP.
Deforestation gives some Brazil beef a big carbon footprint
(03/08/2011) Extensive deforestation for low-yielding cattle production means some Brazilian beef carries a disproportionately high carbon footprint, reports a new study published in Environmental Science & Technology.
Corporations, conservation, and the green movement
(10/21/2010) The image of rainforests being torn down by giant bulldozers, felled by chainsaw-wielding loggers, and torched by large-scale developers has never been more poignant. Corporations have today replaced small-scale farmers as the prime drivers of deforestation, a shift that has critical implications for conservation. Until recently deforestation has been driven mostly by poverty—poor people in developing countries clearing forests or depleting other natural resources as they struggle to feed their families. Government policies in the ’60s, ’70s, and ’80s had a multiplier effect, subsidizing agricultural expansion through low-interest loans, infrastructure projects, and ambitious colonization schemes, especially in the Amazon and Indonesia. But over the past two decades, this has changed in many countries due to rural depopulation, a decline in state-sponsored development projects, the rise of globalized financial markets, and a worldwide commodity boom. Deforestation, overfishing, and other forms of environmental degradation are now primarily the result of corporations feeding demand from international consumers. While industrial actors exploit resources more efficiently and cause widespread environmental damage, they also are more sensitive to pressure from consumers and environmental groups. Thus in recent years, it has become easier—and more ethical—for green groups to go after corporations than after poor farmers.
How Greenpeace changes big business
(07/22/2010) Tropical deforestation claimed roughly 13 million hectares of forest per year during the first half of this decade, about the same rate of loss as the 1990s. But while the overall numbers have remained relatively constant, they mask a transition of great significance: a shift from poverty-driven to industry-driven deforestation and geographic consolidation of where deforestation occurs. These changes have important implications for efforts to protect the world's remaining tropical forests in that environmental groups now have identifiable targets that may be more responsive to pressure on environmental concerns than tens of millions of impoverished rural farmers. In other words, activists have more leverage than ever to impact corporate behavior as it relates to deforestation. A prime example of this power is evident in a string of successful Greenpeace campaigns, which have targeted some of the largest drivers of deforestation, including the palm oil industry in Indonesia and Malaysia and the soy and cattle industries in the Brazilian Amazon. The campaigns have shared a common approach: target large, conspicuous consumer-facing companies that sell in western markets.
Concerns over deforestation may drive new approach to cattle ranching in the Amazon
(09/08/2009) While you're browsing the mall for running shoes, the Amazon rainforest is probably the farthest thing from your mind. Perhaps it shouldn't be. The globalization of commodity supply chains has created links between consumer products and distant ecosystems like the Amazon. Shoes sold in downtown Manhattan may have been assembled in Vietnam using leather supplied from a Brazilian processor that subcontracted to a rancher in the Amazon. But while demand for these products is currently driving environmental degradation, this connection may also hold the key to slowing the destruction of Earth's largest rainforest.
Activists target Brazil's largest driver of deforestation: cattle ranching
(09/08/2009) Perhaps unexpectedly for a group with roots in confrontational activism, Amigos da Terra - Amazônia Brasileira is calling for a rather pragmatic approach to address to cattle ranching, the largest driver of deforestation in the Brazilian Amazon. The solution, says Roberto Smeraldi, founder and director of Amigos da Terra, involves improving the productivity of cattle ranching, thereby allowing forest to recover without sacrificing jobs or income; establishing a moratorium on new clearing; and recognizing the economic values of maintaining the ecological functions of Earth's largest rainforest.
Brazil's development bank to require beef-tracking system to avoid illegal Amazon deforestation
(07/01/2009) Responding to allegations that major Brazilian cattle producers are responsible for illegal forest clearing in the Amazon, Brazil's development bank BNDES will soon require processors to trace the origin of beef back to the ranch where it was produced in order to qualify for loans, reports Brazil's Agencia Estado. The traceability program aims to ensure that cattle products do not come from illegally deforested land.
Wal-Mart bans beef illegally produced in the Amazon rainforest
(06/12/2009) Brazil's three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, will suspend contracts with suppliers found to be involved in Amazon deforestation, reports O Globo. The decision, announced at a meeting of the Brazilian Association of Supermarkets (Abras) this week, comes less than two weeks after Greenpeace's exposé of the Amazon cattle industry. The report, titled Slaughtering the Amazon, linked some of the world's most prominent brands — including Nike, Toyota, Carrefour, Wal-Mart, and Johnson & Johnson, among dozens of others — to destruction of the Amazon rainforest for cattle pasture.
Beef consumption fuels rainforest destruction
(02/16/2009) Nearly 80 percent of deforestation in the Brazilian Amazon results from cattle ranching, according to a new report by Greenpeace. The finding confirms what Amazon researchers have long known – that Brazil's rise to become the world's largest exporter of beef has come at the expense of Earth's biggest rainforest. More than 38,600 square miles has been cleared for pasture since 1996, bringing the total area occupied by cattle ranches in the Brazilian Amazon to 214,000 square miles, an area larger than France. The legal Amazon, an region consisting of rainforests and a biologically-rich grassland known as cerrado, is now home to more than 80 million head of cattle. For comparison, the entire U.S. herd was 96 million in 2008.