February 15, 2012
Peat draining and large-scale clearance of natural forest by APP wood supplier PT. Ruas Utama Jaya inside APP's Senepis Tiger Sanctuary in June and October 2011. © Eyes of the Forest / WWF-Indonesia
"None of the certifiers are prepared to back APP's claim that their certifications demonstrate its sustainability. This is another blow to the credibility of APP's massive global greenwash campaign," said WWF International forest program director Rod Taylor in a statement.
In responding to complaints from environmentalists that its operations are responsible for large-scale destruction of native forests, APP often touts various certification standards which it says demonstrate its commitment to sustainability. Yet the new WWF survey found that these standards don't apply across all of the paper giant's operations — APP's suppliers in Indonesia continue to harvest and convert natural forests. Nor do the certification standards necessarily prove that APP's forest management practices are "sustainable", according to WWF:
WWF asked the nominated certification schemes and assessors whether they supported the APP claim and also asked for detail of what specific APP products or operations were covered by their certifications. The survey covered the key social and environmental measures of free prior and informed consent by landowners and protection of high conservation value forests for forest operations and forest clearance for plantations."
None of the schemes or assessors endorsed the APP statement, with major certifier SGS noting that "None of the TLTV (legality) evaluations conducted by SGS and the statements issued by SGS provide the company with the right to claim that their operations are ‘sustainable forest management' " and "The SGS certificates/statements do not support the claim of ‘sustainability'."
No certificate or assessment issued evaluated the sustainability of the APP group as a whole. The Indonesian voluntary certification scheme LEI said it "did not have data of all APP operations".
Key but neglected dimensions of sustainability were whether conversion to plantation involved the clearing of High Conservation Value (HCV) forest or whether those with traditional forest rights or tenure had given their "free, prior and informed consent" to the conversions. The LEI standard, for example confirmed that "The decision to establish forest plantation in certain area, either it was converting natural forest with HCV forest or deep peat and how it was conducted in relation to Free, Prior and Informed Consent is beyond LEI's standard coverage."
Don't Flush Tiger Forests
WWF said the findings cast further doubt on APP's stewardship of the environment, which it said was already in question due in part to its failure to fulfill past pledges to phase out sourcing of fiber from rainforest areas.
"No amount of public relations can change the fact that APP has bulldozed through their own 2004, 2007 and 2009 deadlines to stop feeding Sumatra's natural forests through its pulp mills," said Taylor. "Recent revelations that APP is developing the world's biggest pulp mill in South Sumatra does not inspire any confidence of the company meeting its 2015 deadline for sustainable sourcing."
For its part, APP denies it is developing the mill in South Sumatra, which it says "is in development by a plantation forest concession holder who currently supplies pulpwood to APP".
Nevertheless, WWF says APP's activities — no matter how APP portrays them — continue to threaten Sumatra's increasingly rare native forests.
"APP's claims of sustainability are not convincing to a host of major companies that have ceased to buy paper products from them," said Taylor, adding that 13 out of the 20 companies listed in WWF's report published last week have stopped buying APP's Paseo brand products.
"APP should realize that performance, not promises and propaganda will get the world off its back. A key performance indicator would be for APP pulp mills to immediately halt all use of wood sourced by clearing tropical forests."
Coordinates of forest being cleared by APP supplier PT. Ruas Utama Jaya.
Some toilet paper production destroys Indonesian rainforests, endangering tigers and elephants
(02/09/2012) American consumers are unwittingly contributing to the destruction of endangered rainforests in Sumatra by purchasing certain brands of toilet paper, asserts a new report published by the environmental group WWF. The report, Don't Flush Tiger Forests: Toilet Paper, U.S. Supermarkets, and the Destruction of Indonesia's Last Tiger Habitats, takes aim at two tissue brands that source fiber from Asia Pulp & Paper (APP), a paper products giant long criticized by environmentalists and scientists for its forestry practices on the Indonesian island of Sumatra. The brands — Paseo and Livi — are among the fastest growing, in terms of sales, in the United States.
Sumatran elephant population plunges; WWF calls for moratorium on deforestation
(01/24/2012) The Sumatran elephant subspecies (Elephas maximus sumatranus) was downgraded to critically endangered on IUCN's Red List of Threatened Species on Tuesday, prompting environmental group WWF to call for an immediate moratorium on destruction of its rainforest habitat, which is being rapidly lost to oil palm estates, timber plantations for pulp and paper production, and agricultural use.
WWF: Asia Pulp & Paper misleads public about its role in destroying Indonesia's rainforests
(12/16/2011) Asia Pulp & Paper (APP) continues to mislead the public about its role in destroying rainforests and critical tiger habitat across the Indonesian island of Sumatra, alleges a new report from Eyes on the Forest, a coalition of Indonesian environmental groups including WWF-Indonesia. The report, titled The truth behind APP’s Greenwash, is based on analysis of satellite imagery as well as public and private documentation of forest cleared by logging companies that supply APP, which is owned by the Indonesian conglomerate, Sinar Mas Group (SMG). The report concludes APP's fiber suppliers have destroyed 2 million hectares of forest in Sumatra since 1984.
Paper commitments for the Indonesian industry
(12/13/2011) The Indonesian group Asia Pulp & Paper (APP) has been the target of many NGOs for years due to its alleged negative impacts on tropical forests. This culminated in a spectacular campaign launched by Greenpeace in 2011 based on Ken "dumping" Barbie. The rationale was that toy brand Mattel was accused of using APP paper products linked to the clear-cutting of natural forests in the Indonesian archipelago. APP organized a counter-attack in the media with the daily publication of advertisements promoting its sustainable development practices. Journalists from all over the world were also invited to attend guided tours of APP concessions to demonstrate their conservation efforts, and a number of articles were subsequently written.
War of words between Greenpeace, Asia Pulp & Paper over deforestation allegations
(11/16/2011) Greenpeace and Asia Pulp & Paper (APP), a giant global paper supplier, are locked in a heated battle over the activist group's allegations that APP products contain fiber sourced from the destruction of forests in Indonesia. At stake is APP's access to some of the world's most lucrative markets. Until APP provides solid evidence refuting Greenpeace's accusation that its pulp and paper production isn't coming at the expense of natural forests in Indonesia, APP will have a difficult time winning over critics.
Palm oil, paper drive large-scale destruction of Indonesia's forests, but account for diminishing role in economy, says report
(07/27/2011) Indonesia's forests were cleared at a rate of 1.5 million hectares per year between 2000 and 2009, reports a new satellite-based assessment by Forest Watch Indonesia (FWI), an NGO. Expansion of oil palm and wood-pulp plantations were the biggest drivers of deforestation, yet account for a declining share of the national economy. The study, which compared year 2000 data with 2009 Landsat images from NASA, found that Indonesia's forest cover declined from 103.32 million hectares to 88.17 million hectares in ten years. Since 1950 Indonesia lost more than 46 percent of its forests.
Barbie, Legos, other toys linked to destruction of Indonesia's rainforests
(06/07/2011) Some of the world's largest and most prominent toy-makers are sourcing their packaging materials from companies linked to large-scale destruction of Indonesia's rainforests, alleges a new report from Greenpeace. The report, How APP is Toying with Extinction, is based on forensic analysis of toy packaging from Mattel, which manufacturers Barbie and Hot Wheels toys; Disney, which makes a variety of toys linked to its movies; Hasbro, which produces GI Joe, Star Wars, and Sesame Street toys and various games like Monopoly and Scrabble; and Lego, which makes the iconic plastic building blocks. The analysis found traces of mixed-tropical hardwood (MTH) and acacia fiber which are principally sourced from Asia Pulp & Paper (APP), an umbrella paper products brand that sources from several companies that have been linked to rainforest destruction in Sumatra.
Pulp and paper firms urged to save 1.2M ha of forest slated for clearing in Indonesia
(03/17/2011) Indonesian environmental groups launched a urgent plea urging the country's two largest pulp and paper companies not to clear 800,000 hectares of forest and peatland in their concessions in Sumatra. Eyes on the Forest, a coalition of Indonesian NGOs, released maps showing that Asia Pulp and Paper (APP) and Asia Pacific Resources International Limited (APRIL) control blocks of land representing 31 percent of the remaining forest in the province of Riau, one of Sumatra's most forested provinces. Much of the forest lies on deep peat, which releases large of amount of carbon when drained and cleared for timber plantations.
Does chopping down rainforests for pulp and paper help alleviate poverty in Indonesia?
(01/13/2011) Over the past several years, Asia Pulp & Paper has engaged in a marketing campaign to represent its operations in Sumatra as socially and environmentally sustainable. APP and its agents maintain that industrial pulp and paper production — as practiced in Sumatra — does not result in deforestation, is carbon neutral, helps protect wildlife, and alleviates poverty. While a series of analyses and reports have shown most of these assertions to be false, the final claim has largely not been contested. But is conversion of lowland rainforests for pulp and paper really in Indonesia's best economic interest?
Pulp plantations destroying Sumatra's rainforests
(11/30/2010) Indonesia's push to become the world's largest supplier of palm oil and a major pulp and paper exporter has taken a heavy toll on the rainforests and peatlands of Sumatra, reveals a new assessment of the island's forest cover by WWF. The assessment, based on analysis of satellite imagery, shows Sumatra has lost nearly half of its natural forest cover since 1985. The island's forests were cleared and converted at a rate of 542,000 hectares, or 2.1 percent, per year. More than 80 percent of forest loss occurred in lowland areas, where the most biodiverse and carbon-dense ecosystems are found.
Asia Pulp & Paper fumbles response to deforestation allegations by Greenpeace
(09/28/2010) A new audit that seems to exonerate Asia Pulp & Paper from damaging logging practices in Indonesia was in fact conducted by the same people that are running its PR efforts, raising questions about the much maligned company's commitment to cleaning up its operations. The audit slams Greenpeace, the activist group that accused Asia Pulp & Paper (APP) of illegal and destructive logging in Sumatra in its July 2010 report, How Sinar Mas is Pulping the Planet. It runs through each of the claims laid out in the Greenpeace report, arguing some are speculative or improperly cited. But the audit doesn't actually deny that APP is clearing forests and peatlands for pulp plantations. In fact, the audit effectively confirms that the company is indeed engaged in conversion of 'deep' peat areas, but argues that this activity isn't illegal under Indonesian law.