Coca-Cola announces water conservation goal
October 30, 2008
Coca-Cola also announced a goal to reduce greenhouse gas emissions by 5 percent over 2004 levels for its operations in developed countries. While the target would amount to savings of 2 million tons of CO2 in 2015, it ignores emissions in developing countries where emissions are growing the fastest.
Coca-Cola also reiterated its commitment to WWF's water conservation initiative that aims to protect important freshwater resources including the Yangtze, Mekong, Danube, Rio Grande/Rio Bravo, Lakes Niassa and Chiuta, the Mesoamerican Reef catchments, and rivers and streams in the southeastern United States.
Coca-Cola has lately led a push to "green" operations, including reducing emissions, pollution, and water consumption. The company stepped up its efforts following a campaign by environmentalists in India who accused bottlers of depleting ground water supplies. Coca-Cola was eventually exonerated in court.