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Climbing and yoga firm to use renewable energy 3Phases Energy Press Release September 6, 2005 PRANA ANNOUNCES NATURAL POWER INITIATIVE Vista, CA. - In a move that underscores the company's commitment to being part of the solution, prAna announces the prAna Natural Power Initiative, which will provide renewable wind energy to 100 of its retailers across the nation. PrAna's wind power initiative will prevent the release of 3,657,000 pounds of carbon dioxide (CO2), a leading global warming gas. This has the impact of planting 494 acres of trees or removing 319 average passenger vehicles from U.S. roadways each year. "PrAna is synonymous with breath. Investing in wind as a natural source of power is a perfect fit for us," said Beaver Theodosakis, founder and owner of prAna. PrAna will launch its Initiative this fall starting with 100 of its retailers, with the intention of bringing on board all prAna dealers. "This is one of the most effective ways to begin the conversation with our customers directly about the things that matter the most," Theodosakis said. "Each store will be given a signage (including stickers) noting that 100-percent of that stores electricity will be offset by a natural, clean renewable source." The prAna Natural Power Initiative will offset energy with the purchase of Green-e certified tradable renewable energy certificates (RECs), supplied by 3 Phases Energy ( www.3phases.com), a Green-e certified renewable energy provider. 3 Phases is committed to practical idealism. Through partnerships with innovative companies like prAna, 3 Phases is finding, developing, and bringing to market a suite of environmentally respectful renewable energy solutions and services. Additionally, prAna's commitment will invest in the future of wind power, ensuring the formation of new wind farms and bolstering existing farms to create a wider base for future wind power production. RECs represent the environmental benefits of clean energy production that serve to take the place of other non-renewable sources from the regional and national electric grid. Wind power is a clean and renewable energy source that produces no greenhouse gas emissions or waste products. This energy will be integrated directly into the regional and national electric grid, thereby reducing the emissions from one of the planet's largest pollutants, electrical energy generation. Conventional power plants within the United States are responsible for roughly:
PrAna hopes that with the Natural Power Initiative, more businesses within the outdoor market and beyond will view wind power and renewable energy sources as a vital way to make a contribution toward sustainable business practices. Together, we can make a difference. PrAna will also be offsetting 100-percent of the electrical energy use of its Vista, Calif., headquarters and the homes of all of its full-time employees beginning in fall, 2005. About PrAna PrAna is a true lifestyle brand with deep roots in climbing and yoga. Grounded with ideas of sustainability and right action, it is the hope of prAna founders to use the brand as a vehicle for positive change. For more information, please visit www.prana.com/naturalpower. About 3 Phases Energy In operation since 1994, 3 Phases Energy is committed to promoting and implementing renewable energy options for businesses, utilities, governments, and institutions through Green Direct Access, green pricing support services for utilities, retail and wholesale sales of Green Certificates, and onsite efficiency and solar photovoltaic installation. For more information, visit www.3phases.com. Media contact: KCPR Kristin Carpenter 970.259.3555 970.946.2511(cell) kristin {at} kristincarpenter.com This is a press release from 3Phases Energy
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