T3Ci signs RFID analytics pact with Procter & Gamble

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T3Ci signs RFID analytics pact with Procter & Gamble
The Procter & Gamble Company and T3Ci Announce Multi-Year Joint EPC/RFID Applications Development Agreement
RFID Expert Steve Rehling of Procter & Gamble Joins T3Ci Customer Advisory Board
T3Ci release
May 23, 2005

About RFID
Radio frequency identification (RFID) is a method of remotely storing and retrieving data using devices called RFID tags/transponders. An RFID tag is a small object, such as an adhesive sticker, that can be attached to or incorporated into a product. RFID tags contain antennas to enable them to receive and respond to radio-frequency queries from an RFID transceiver.
Source: Wikipedia

Mountain View, CA and Cincinnati, OH May 17th, 2005 T3Ci, the leading RFID analytics and applications company, and The Procter & Gamble Company (NYSE: PG) today announced a multi-year, non-exclusive joint development agreement to collaboratively identify and build high value RFID applications designed to leverage the EPCglobal RFID standards. The two companies aim to jointly develop a range of strategic RFID applications as learning continues behind RFID programs at multiple retailers.

"We chose to work with T3Ci on EPC analytics and applications after evaluating the capabilities of a large number of solution providers. T3Ci was well ahead of the other companies we evaluated and demonstrated a clear understanding of how to eventually get value from EPC data across the supply chain," said Steve Rehling, Director of IT and head of RFID systems at Procter & Gamble. "We have had the opportunity to work with T3Ci on EPC analytics for the past year and have now decided to expand our partnership to working collaboratively on EPC applications. T3Ci has provided us with extraordinarily high levels of customer service and we continue to be impressed with their insights and innovations."

"We are honored that Procter & Gamble has selected T3Ci as their strategic RFID partner," said Jonathan Golovin, CEO T3Ci. "Procter & Gamble is not only an experienced early pioneer in the exploration of the potential benefits of RFID technology, but has also demonstrated leadership in the development of EPCglobal standards. Our experience working with them as well as our other early adopter customers over the past year has allowed us rapid learning cycles to gain insight and grow our products based on actual learning. P&G is a true leader in supply chain innovation"

In a related announcement, Steve Rehling has agreed to join T3Ci's customer advisory board. "We are very excited that Steve has accepted our offer to join the T3Ci customer advisory board," remarked Jon Golovin. "We are finalizing a group of the most innovative early adopters to advise us on RFID. They will be an invaluable asset to our company as we move forward."

About T3Ci:

T3Ci, the leading RFID analytics and applications company, develops and markets software and subscription services for leaders of RFID initiatives at major retail suppliers, major retailers and pharmaceutical companies who are responsible for delivering business value from their company's RFID investment. T3Ci's enterprise-class solutions include: RFID data analysis services and software, deductions management and authentication/ e-pedigree, representing the most comprehensive RFID application vision in the industry. To date, T3Ci has more experience in analyzing and gaining business value from retailer EPC data than any other company. They recently received AMR Research's 2005 Innovation Award as the most innovative software and services company in America under $10 million. T3Ci's customers include P&G, Gillette, Unilever and HP. More information is available at www.t3ci.com.

About Procter & Gamble:

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R), Clairol Nice Ôn Easy(R), Head & Shoulders(R) and Wella(R). The P&G community consists of about 110,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

T3Ci
303 Ravendale Drive
Mountain View, CA 94043-5228
Phone: 650.969.5200
Fax: 650.969.5207
www.t3ci.com

Media Contact
Peter Rieman
EVP
prieman@t3ci.com
650.969.5203

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