Tackling the supply

For communities living alongside wildlife, bushmeat can be an important component of their diet. A study tracking the availability of fish against hunting of bushmeat in nature reserves in Ghana over 30 years found that hunting increased sharply in years when fish supply was poor, suggesting an important link between bushmeat and food security.

In Madagascar, where commercial trade in bushmeat is relatively limited, hunting offers an affordable source of animal protein for rural communities. In one survey conducted in eastern Madagascar, 95% of those interviewed said they had eaten at least one protected species. But the majority showed a preference for meat from domestic animals, suggesting bushmeat hunting could be greatly reduced if alternative sources of animal protein were affordable and available.

While some hunters elsewhere on the continent still hunt purely to provide food for their families, in many places hunting wildlife has a more commercial aspect.

“It’s very rare that it’s purely subsistence,” Lindsey told Mongabay. “In some cases, guys will hunt for a bit of meat for their families but very often in that kind of arrangement, they will also sell some of the meat.”

A study of illegal bushmeat hunting in the Okavango Delta found that households that hunted typically had more wealth and cattle than those that didn’t, suggesting hunters were motivated by money rather than necessity. An unpublished study of illegal bushmeat hunting around Kafue National Park in Zambia found that virtually all hunters there were economically motivated, selling 90% of their meat and keeping 10% for their own consumption.

Communities living adjacent to national parks in Africa are often some of the most economically deprived, hampered by a lack of infrastructure and with already limited economic options often exacerbated by restrictive conservation measures. The appeal of illegal hunting is easy to see for Zambia’s poachers when each can earn a median income of $48 a month in an area where the median household income is just $15 a month.

“In most parts of Africa, mechanisms to benefit communities from wildlife are not really there,” Lindsey said, “so they take the only benefit that is available to them, which is to hunt for the pot or hunt to sell.”

Hunters, DRC. Image by Terese Hart via Flickr (BY-NC-SA 2.0)
Hunters, DRC. Image by Terese Hart via Flickr (BY-NC-SA 2.0)

Lindsey says that finding ways for local communities to benefit from wildlife is crucial to reducing hunting. One solution would be to give local communities ownership over local wildlife with an allowable quota for hunting. Local communities could choose to sell their quota to trophy hunters for greater economic return than selling bushmeat, as in Namibia’s community conservancies.

The quota system is not without its own issues, though. Lindsey points out that managing quotas in a wild ecosystem, where populations are affected by ecological conditions such as droughts, is challenging and requires constant monitoring.

Of course, benefits to local communities don’t have to be consumptive. Namibia’s community conservancy model also generates income from ecotourism and photographic safaris.

“In Namibia, in the community conservancies, there is pretty clear evidence that these methods have resulted in recovery of wildlife populations in some areas,” Lindsey said.

In a 2018 survey of rural residents in 32 of Namibia’s communal conservancies, 90% said they were happy with trophy hunting on conservancy land due to the benefits it generates for the communities. Only 11% of respondents said they supported conserving wildlife on community lands if the benefits from hunting no longer existed. An economic analysis of 77 Namibian conservancies published in Conservation Biology, found that Namibia’s complementary mix of both ecotourism and hunting was crucial to maximizing returns for local communities, and that a singular focus on either would greatly reduce the value of Namibia’s wildlife to local people.

In Lindsey’s survey of protected area managers, Namibia notably bucks the trend with bushmeat hunting of low concern relative to other threats, including poaching wildlife for body parts such as ivory, human-wildlife conflict, and incursions by livestock into protected areas.

Community-based initiatives like Namibia’s conservancies are challenging to implement. They require an identifiable local community group with exclusive and legally enforceable ownership of land — something that does not always exist. The revenue generated from activities like ecotourism and trophy hunting is also seldom enough to support a whole community, or else the benefits are unevenly distributed.

And successful community conservation initiatives like Namibia’s still require costly protection.

“Even if you had a protected area with the local community on side, there’s still a huge resource that someone is going to come and try and harvest if you don’t protect it,” Lindsey said.

Dealing with demand

In countries with a commercial bushmeat trade, the evolving demand from consumers presents an additional challenge.

Nguluka gained detailed insight into bushmeat consumption in Zambia’s capital while surveying Lusaka households and interviewing traders for a study funded by the U.S. Food and Agriculture Organization (FAO) and U.S.-based big-cat conservation NGO Panthera. The research team estimated that more than 1,000 tons of illegal bushmeat is consumed in Lusaka every year, much of it coming from Zambia’s national parks.

“There is a perception that meat from wildlife is better quality than farmed animals, it’s not pumped full of drugs, it’s free range,” Nguluka said.

As well as perceived health benefits, the survey also found that bushmeat had a nostalgic quality for many Zambians, reminding them of their youth and offering an increasingly urbanized population a way to remain connected to their heritage. And, of course, there are those that simply prefer the taste.

The Zambian Department of National Parks and Wildlife (DNPW) and WCP have been tackling demand for bushmeat in two ways, the first through a hard-hitting media campaign titled “This Is Not a Game.”

“We went into this understanding that behavior change is very difficult to achieve,” Nguluka said. “You are asking people to unlearn decades if not generations of behavior, so it’s going to take time.”

Armed with their understanding of the motivations and preferences of bushmeat consumers in Lusaka, DNPW tasked a well-known Zambian creative agency to create a professional media campaign that went out on television, radio, newspapers and social media.

“It really needed to be a campaign for Zambians, by Zambians, speaking specifically to Zambian issues, and I think we achieved that,” Nguluka said.

The Zambian Department of National Parks and Wildlife’s (DNPW) “This Is Not a Game” campaign highlights the health risks from consuming illegal bushmeat. Image courtesy of This Is Not a Game.

The campaign focuses on three key messages: bushmeat is illegal, it’s dangerous, and it carries disease. The risk of disease has gathered increased weight in recent months since the outbreak of the global COVID 19 pandemic that is thought likely to have come from a bat.

Around 70% of new infectious diseases are zoonotic diseases that have jumped from other animals to humans. Scientists believe the SARS outbreak in 2003 and the recent Ebola crisis in West Africa both began with transmission from bats.

“I’m sure there were always transmissions and little outbreaks in villages, but when people died [in the village], the pathogen didn’t spread beyond,” said Fabian Leendertz, an infectious disease ecologist at the Robert Koch Institute in Berlin. “Now with the high connectivity, the pathogen has opportunity to go further and reach big cities.”

Leendertz has seen that an awareness of the risk of zoonotic disease can change behavior.

“In the Ebola crisis in West Africa, all the bushmeat markets were closed, nobody was eating meat, you didn’t find it in any restaurants anymore,” he said.

The curb on bushmeat hunting was short–lived, however. Once the Ebola crisis passed and temporary bans in West African countries were lifted, the need for affordable protein once more outweighed the perceived risk of zoonotic disease, and bushmeat markets have returned.

Nguluka said she believes messages about the risk of disease are getting through to the middle- and high-income earners who drive demand for illegal bushmeat in Lusaka. DNPW’s campaign uses local examples to get the message across, such as a 2011 anthrax outbreak in the hippo population along the South Luanga River. That incident led to more than 500 human anthrax infections in the region, with at least five fatalities, after hippo meat was consumed.

The second part of the campaign is to provide alternatives to illegal bushmeat in the form of legally farmed game. Unlike South Africa and Namibia, Zambia doesn’t have a successful game farming sector — a factor Nguluka says has exacerbated the illegal bushmeat trade. The prevalence of illegal bushmeat has meant that game farming for meat has simply not been profitable until now, and game farmers have focused on alternative income sources like trophy hunting.

“We’ve seen a shift in government policy and rhetoric around legal game meat, a big push for more legal game farming and for more Indigenous Zambians to get involved in game farming,” Nguluka said.

DNPW and WCP are helping to promote legal game meat and letting Zambians know where to find it. Access isn’t the only barrier, though. Illegal bushmeat traders often sell meat on credit, establishing longstanding relationships with customers. Nuances of the trade such as this highlight the need for locally specific research to understand bushmeat consumption.

Media campaigns like “This Is Not a Game” don’t come cheap. The original survey of Lusaka’s bushmeat consumption is soon to be repeated, and DNPW will find out just what impact its message has had.

“This Is Not a Game” is unusual in targeting urban Zambians, as other bushmeat campaigns have tended to focus mainly on the communities doing the hunting.

“The urban communities have a lot of power and determine what’s on the political agenda,” Nguluka said. “Being a developing country there are just so many pressing issues going on that [conservation] is not that high on the agenda.”

In Lusaka, 89% of those surveyed said they thought wildlife was important for Zambia, citing the foreign exchange earnings from wildlife tourists. Prices in national parks are set to make the most of the opportunities foreign tourists bring, but this makes them prohibitively expensive for many Zambians.

“If you’re not seeing [national parks], it’s very hard for you to care what’s going on in these areas or to have context,” Nguluka said. Part of her work focuses on encouraging young Zambians to work in conservation, creating awareness by providing access to stories for journalists, and encouraging Zambians who can afford it to visit the country’s national parks.

“We can’t expect them to care if they are not part of the conversation,” she said.


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Banner image: Man roasting bushmeat. Image by Corinne Staley via Flickr (BY-NC-2.0)

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