- On today’s episode, we speak with multiple-Grammy-winning musician James Valentine about his work to stop illegal logging and make concert tours more environmentally friendly.
- As lead guitarist of Maroon 5, Valentine has traversed the globe numerous times on tour, taking the band’s music around the world. But late last year, Valentine went to Peru with a much different mission: he was part of a group of musicians who spoke in Lima in support of the “No More Blood Wood” campaign. He also visited a sustainable logging operation in Guatemala’s Maya Biosphere Reserve in 2016.
- Valentine is here to tell us about his experiences in Peru and Guatemala and to tell us all about the work he and Reverb are doing to keep illegal wood out of musical instruments, lower the environmental impact of touring, and engage music fans in environmental action.
On today’s episode, we speak with a multiple-Grammy-winning musician about his work to keep illegal and unsustainable wood out of musical instruments and make concert tours more environmentally friendly.
Our guest today is James Valentine, lead guitarist of Maroon 5, a pop rock band that has sold more than 75 million records, had 13 songs make the Billboard Top 10 Hits list, and won three Grammies. Valentine has traversed the globe numerous times on tour, taking the band’s music around the world. But late last year, he went to Peru with a much different mission: he was part of a group of musicians who spoke in Lima in support of the “No More Blood Wood” campaign, which aims to stop illegal logging in the Amazon. The group also visited some indigenous Amazonian communities to see the impacts of illegal and unsustainable logging firsthand.
“A lot of the wood we were using in our instruments was coming from illegal sources,” Valentine says. “And the quickest way to sort of get people on the same page is to call it ‘blood wood,’ because everybody is familiar with the ‘blood diamond’ concept, and so they’re familiar with the idea that some of the practices around mining and those illegal markets that were around these diamonds were having these horrible repercussions on the communities where they were taking these diamonds from. And it’s the same with wood.”
That wasn’t Valentine’s first time visiting the forests where the tonewoods used in guitars and other instruments are harvested. In 2016, Valentine went to Guatemala to visit communities engaged in sustainable forestry in the Maya Biosphere Reserve. On both trips, Valentine was accompanied by Adam Gardner, singer for the band Guster and co-founder of Reverb, the non-profit organization that launched the “No More Blood Wood” campaign and also works with musicians and others in the music industry to reduce the environmental impact of tours.
“Certainly we get some pushback from people through social media who would rather we shut up and sing,” Valentine says. “But just because I chose to play in a pop band doesn’t mean I turn in my citizenship. … I have just as much a right to speak on these issues that I care about as anyone else, and I’m going to continue to do that.”
Valentine is here to tell us about his experiences in Peru and Guatemala and to tell us all about the work he and Reverb are doing to keep illegal wood out of musical instruments, lower the environmental impact of concert tours, and engage music fans in environmental action.
“The wood that’s being used for guitars, of course, that’s just a small drop in the bucket. The larger issue are the consumer goods that everyone uses, the tables, the chairs, dressers,” Valentine says. “It does start with consumers, asking and creating that demand for wood products that can be traced. So that’s why we’re out here — that’s why I’m here talking about this now — because awareness is going to be the first step.”
Here’s this episode’s top news:
- ‘IUCN Green List of species’: A new way to measure conservation success
- New report highlights top 50 tortoises and turtles on brink of extinction
- Over $720 million in profit from tourism in Peru’s protected natural areas
- Report finds projects in DRC ‘REDD+ laboratory’ fall short of development, conservation goals
- Belize creates one of Central America’s largest biological corridors
- Brazil creates four massive marine protected areas
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Follow Mike Gaworecki on Twitter: @mikeg2001
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