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New contest seeks for-profit efforts to save rainforests

Rainforest in the Malaysian state of Sabah, Borneo. Photo by: Rhett A. Butler.
Rainforest in the Malaysian state of Sabah, Borneo. Photo by: Rhett A. Butler.


The World Wide Fund for Nature (WWF)-Switzerland has kick-started a new contest to award innovative ideas devoted to protecting tropical forests. Focusing on for-profit enterprises, the Tropical Forest Challenge will reward the best idea, startup, and company as nominated by the public and chosen by an expert panel of judges.



“WWF Switzerland is committed to conserve the world’s tropical forests, not only for the incredible wealth of biodiversity, but also for the benefit of people,” the organization writes on their website.



Launched on June 1st, the initiative already has 29 applications and 230 nominations. Applicants have until the end of the month to apply.



Saving the world’s tropical forests has become a global priority in light of numerous issues such as biodiversity loss, climate change, water scarcity, and poverty.







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