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Marfrig, the world’s fourth largest beef trader, will no longer buy cattle raised in newly deforested areas within the Brazilian Amazon, reports Greenpeace. The announcement is a direct response to Greenpeace’s Slaughtering the Amazon report, which linked illegal Amazon forest clearing to the cattle producers that supply raw materials to some of the world’s most prominent consumer products companies. Marfrig was one several cattle firms named in the investigative report.
Slaughtering the Amazon has had immediate repercussions for the accused cattle companies. Brazil’s three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, last week announced they would suspend contracts with suppliers found to be involved in Amazon deforestation, while Bertin, the world’s largest beef processor, saw its $90 million loan from the International Finance Corporation withdrawn. Meanwhile a Brazilian federal prosecutor has filed a billion dollar law suit against the cattle industry for environmental damage. Firms that market tainted meat may be subject to fines of 500 reais ($260) per kilo.
 Cattle herd in the Brazilian Amazon. Photo by Rhett A. Butler. |
Winner of the Golden Chainsaw Award makes amends
Greenpeace reports that Blairo Maggi, the soy farmer-turned-governor of the Amazon state of Mato Grosso who the green group bestowed with the “Golden Chainsaw award” in 2005 for being “the Brazilian person who most contributed to Amazon destruction”, is supporting Marfrig’s initiative.
“Blairo Maggi… is supporting Marfrig’s implementation of the moratorium by pushing farmers to map their properties,” said Greenpeace in a statement. “Satellite data of the forest cover will be made publicly available so that companies can identify farms engaged in ongoing deforestation and stop buying cattle products from them.”
Paulo Adario, Greenpeace Amazon campaign director, said it is now time for other Brazilian cattle companies to follow Marfrig’s lead.
 Download: Slaughtering the Amazon |
“In the absence of leadership from President Lula, Marfrig and Governor Maggi have taken their own steps towards ending deforestation and pushing for climate solutions. The President and the rest of the cattle industry must now follow their example,” said Adario. “This initiative is an important step towards halting Amazonian destruction and the related greenhouse gases emissions.”
Cattle ranching is the biggest driver of deforestation in the Brazilian Amazon, accounting for roughly 80 percent of forest clearing. More than 38,600 square miles has been cleared for pasture since 1996, bringing the total area occupied by cattle ranches in the Brazilian Amazon to 214,000 square miles, an area larger than France. The legal Amazon, an region consisting of rainforests and a biologically-rich grassland known as cerrado, is now home to more than 80 million head of cattle, more than 85 percent of the total U.S. herd.
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(06/11/2009) Deforestation generates short-term benefits but fails to increase affluence and quality of life in the long-run, reports a new study based an analysis of forest clearing in 286 municipalities across the Brazilian Amazon. The research, published in Friday’s issue of the journal Science, casts doubt on the argument that deforestation is a critical step towards development and suggests that mechanisms to compensate communities for keeping forests standing may be a better approach to improving human welfare, while simultaneously sustaining biodiversity and ecosystem services, in rainforest areas.
Nike, Unilever, Burger King, IKEA may unwittingly contribute to Amazon destruction, says Greenpeace
(06/01/2009) Major international companies are unwittingly driving the deforestation of the Amazon rainforest through their purchases of leather, beef and other products supplied from the Brazil cattle industry, alleges a new report from Greenpeace. The report, Slaughtering the Amazon, is based on a three-year undercover investigation of the Brazilian cattle industry, which accounts for 80 percent of Amazon deforestation and roughly 14 percent of the world’s annual forest loss. Greenpeace found that Brazilian beef companies are important suppliers of raw materials used by leading global brands, including Adidas/Reebok, Nike, Carrefour, Eurostar, Unilever, Johnson & Johnson, Toyota, Honda, Gucci, Louis Vuitton, Prada, IKEA, Kraft, Tesco and Wal-Mart, among others.
Beef consumption fuels rainforest destruction
(02/16/2009) Nearly 80 percent of deforestation in the Brazilian Amazon results from cattle ranching, according to a new report by Greenpeace. The finding confirms what Amazon researchers have long known – that Brazil’s rise to become the world’s largest exporter of beef has come at the expense of Earth’s biggest rainforest. More than 38,600 square miles has been cleared for pasture since 1996, bringing the total area occupied by cattle ranches in the Brazilian Amazon to 214,000 square miles, an area larger than France. The legal Amazon, an region consisting of rainforests and a biologically-rich grassland known as cerrado, is now home to more than 80 million head of cattle. For comparison, the entire U.S. herd was 96 million in 2008.
How to save the Amazon rainforest
(01/04/2009) Environmentalists have long voiced concern over the vanishing Amazon rainforest, but they haven’t been particularly effective at slowing forest loss. In fact, despite the hundreds of millions of dollars in donor funds that have flowed into the region since 2000 and the establishment of more than 100 million hectares of protected areas since 2002, average annual deforestation rates have increased since the 1990s, peaking at 73,785 square kilometers (28,488 square miles) of forest loss between 2002 and 2004. With land prices fast appreciating, cattle ranching and industrial soy farms expanding, and billions of dollars’ worth of new infrastructure projects in the works, development pressure on the Amazon is expected to accelerate. Given these trends, it is apparent that conservation efforts alone will not determine the fate of the Amazon or other rainforests. Some argue that market measures, which value forests for the ecosystem services they provide as well as reward developers for environmental performance, will be the key to saving the Amazon from large-scale destruction. In the end it may be the very markets currently driving deforestation that save forests.
Future threats to the Amazon rainforest
(07/31/2008) Between June 2000 and June 2008, more than 150,000 square kilometers of rainforest were cleared in the Brazilian Amazon. While deforestation rates have slowed since 2004, forest loss is expected to continue for the foreseeable future. This is a look at past, current and potential future drivers of deforestation in the Brazilian Amazon.
Land invasions undermine Amazon forest law
(04/03/2008) Land invasions are undermining a Brazilian law that requires ranchers to keep 80 percent of their land forested, according to reports from the Amazon state of Mato Grosso. A run up in land prices, driven by surging soy and cattle production in the region, combined with a lackadaisical response from law enforcement authorities are blamed for the incursions.
Amazon rainforest burning “worst” in memory
(10/16/2007) Fires continue to rage in the Amazon, according to local reports. John Cain Carter, a rancher who runs Alianca da Terra, an environmental accountability group for agricultural operators, says that the fires are the worst he has ever seen in the region. “I have never seen fires this bad,” he told mongabay.com. “The fires are even worse than in 1998’s El Nino event.” NASA satellite images released at the end of September confirm widespread burning in the Amazon state of Mato Grosso.
Can cattle ranchers and soy farmers save the Amazon?
(06/06/2007) John Cain Carter, a Texas rancher who moved to the heart of the Amazon 11 years ago and founded what is perhaps the most innovative organization working in the Amazon, Alianca da Terra, believes the only way to save the Amazon is through the market. Carter says that by giving producers incentives to reduce their impact on the forest, the market can succeed where conservation efforts have failed. What is most remarkable about Alianca’s system is that it has the potential to be applied to any commodity anywhere in the world. That means palm oil in Borneo could be certified just as easily as sugar cane in Brazil or sheep in New Zealand. By addressing the supply chain, tracing agricultural products back to the specific fields where they were produced, the system offers perhaps the best market-based solution to combating deforestation. Combining these approaches with large-scale land conservation and scientific research offers what may be the best hope for saving the Amazon.