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News articles on greenwashing
Mongabay.com news articles on greenwashing in blog format. Updated regularly.
(06/19/2011) The forest organization, FERN, has pulled its support from the Forest Stewardship Council (FSC), reports FSC-Watch. FERN has quit the increasingly troubled organization due to FSC pursuing carbon credits through forestry. The FSC loses FERN just weeks before its 6th General Assembly, in which FSC partners—including private corporations and some environmental groups—will meet to debate current practices.
Arctic on the line: oil industry versus Greenpeace at the top of the world
(06/06/2011) At the top of the world sits a lone region of shifting sea ice, bare islands, and strange creatures. For most of human history the Arctic remained inaccessible to all but the hardiest of peoples, keeping it relatively pristine and untouched. But today, the Arctic is arguably changing faster than anywhere else on Earth due to global climate change. Greenhouse gases from society have heated up parts of the Arctic over the past half-century by 4-5 degrees Fahrenheit, leading to a staggering decline in the Arctic sea ice. The large-scale changes suffered by the Arctic have created a new debate over conservation and exploitation, a debate currently represented by the protests of Greenpeace against oil company Cairn Energy, both of whom have been interviewed by mongabay.com (see below).
Debate over rainforest conservation gets heated
(05/18/2011) A debate over the need to conserve forests versus converting them for industrial use grew heated last week at Australian National University (ANU). A forum brought together policy experts, scientists, and a forestry lobbyist to discuss Australia's role in overseas forestry. But an exchange between William F. Laurance, an ecologist at James Cook University, and Alan Oxley, a former former Australian trade ambassador who lobbies on behalf of forestry interests, became the focus of the event.
Is Indonesia losing its most valuable assets?
(05/16/2011) Deep in the rainforests of Malaysian Borneo in the late 1980s, researchers made an incredible discovery: the bark of a species of peat swamp tree yielded an extract with potent anti-HIV activity. An anti-HIV drug made from the compound is now nearing clinical trials. It could be worth hundreds of millions of dollars a year and help improve the lives of millions of people. This story is significant for Indonesia because its forests house a similar species. In fact, Indonesia's forests probably contain many other potentially valuable species, although our understanding of these is poor. Given Indonesia's biological richness — Indonesia has the highest number of plant and animal species of any country on the planet — shouldn't policymakers and businesses be giving priority to protecting and understanding rainforests, peatlands, mountains, coral reefs, and mangrove ecosystems, rather than destroying them for commodities?
Violent protests follow approval of massive dam project in Patagonia
(05/16/2011) The wild rivers of Patagonia may soon never be the same. Last week, Chile's Aysén Environmental Review Commission approved the environmental assessment of a five dam proposal on two rivers. The approval, however, is marred in controversy and has set off protests in many cities, including Santiago. Critics say the series of dams will destroy a largely untouched region of Patagonia.
April in review: Greenwashing, the soala, and Tanzania's assault on the environment
(05/06/2011) A review of mongabay.com's April 2011 stories.
Palm oil lobby attacks World Bank's new social and environmental safeguards
(04/18/2011) Groups funded by the palm oil industry lashed out at the World Bank's new framework to resume lending to the palm oil sector.
Pro-deforestation group calls for weakening of U.S. law against illegal logging
(04/14/2011) A group that lobbies on behalf of forestry conglomerates in Indonesia and Malaysia is calling on the U.S. to roll back legislation intended to fight illegal logging. World Growth International, a Washington D.C.-based group that portrays itself as a humanitarian organization, yet consistently pushes policies that favor industrial forestry interests over those of rural communities, has submitted formal comments to the United States Department of Agriculture, Animal and Plant Health Inspection Service's (APHIS) review of the implementation of the revised Lacey Act provisions that prohibit trade in illegally logged wood products, including timber and paper.
Gas from 'fracking' not climate friendly
(04/13/2011) It appears every time a fossil fuels industry claims its energy is 'green' or 'climate-friendly', scientists discover this just isn't so. The most recent culprit is natural gas produced by an already controversial method known as hydraulic fracturing, or fracing, which extracts the gas from shale basins. A new study in Climatic Change has found that the process of fracing is worse than coal over a 20-year period and about equal over 100-years. Coal had long been considered the worst climate offender of all energy options.
New World Growth report contains 'false and misleading' information
(03/31/2011) A new report from World Growth International, a lobby group for industrial forestry interests, contains 'false and misleading' information on the economic impact of reducing Indonesia's deforestation rate, says an Indonesian environmental group. The report, released today, claims that reducing deforestation in Indonesia will cost the country 3.5 million jobs annually by slowing expansion in the forestry sector.
Bill Clinton takes on Brazil's megadams, James Cameron backs tribal groups
(03/28/2011) Former US President, Bill Clinton, spoke out against Brazil's megadams at the 2nd World Sustainability Forum, which was also attended by former California governor, Arnold Schwarzenegger, and film director, James Cameron, who has been an outspoken critic of the most famous of the controversial dams, the Belo Monte on the Xingu River.
Google Earth reveals stark contrast between Sarawak's damaged forests and those in neighboring Borneo states
(03/28/2011) Images from Google Earth show a sharp contract between forest cover in Sarawak, a state in Malaysian Borneo, and the neighboring countries of Brunei and Indonesia at a time when Sarawak's Chief Minister Pehin Sri Abdul Taib Mahmud is claiming that 70 percent of Sarawak's forest cover is intact.
Sawarak chief minister claims 70% of forest intact, invites independent observers to verify
(03/28/2011) Embattled Chief Minister of Sarawak Pehin Sri Abdul Taib Mahmud challenged independent observers to demonstrate that anything less than 70 percent of the Malaysian state's forest cover is "intact" rain forest, according to an interview with Sarawak Reports, a pro-Taib web site created earlier this month.
Pro-deforestation group criticizes palm oil giant for sustainability pact
(03/24/2011) World Growth International, a group that advocates on behalf of industrial forestry interests, has criticized Golden Agri Resources (GAR), Indonesia's largest palm oil producer, for signing a forest policy that aims to protect high conservation value and high carbon stock forest and requires free, prior informed consent (FPIC) in working with communities potentially affected by oil palm development. In a newsletter published March 10, World Growth International claimed that GAR's agreement "could severely hamper the company's growth" by limiting where it can establish new plantations and says that negotiating with multiple stakeholders "will delay and complicate any investment by the company." World Growth International concludes by implying that GAR may renege on its commitment. But Peter Heng, Managing Director, Communications and Sustainability at GAR, disagreed with World Growth International's assessment.
New organization seeks to make biofuels sustainable, but is it possible?
(03/24/2011) Not too long ago policy-makers, scientists, and environmentalists saw biofuels as a significant tool to provide sustainable energy to the world. However, as it became clear that biofuels were not only connected to deforestation, pollution, and greenhouse gas emissions (sometimes exceeding fossil fuels), but also competed with the global food supply and water sources, biofuels no longer seemed like a silver bullet, but a new problem facing the environment and the poor. Still, biofuels have persisted not so much due to perceived environmental benefits, but to entrenched interests by the big agricultural industry, lobbyists, and governments. However, the Roundtable on Sustainable Biofuels (RSB) hopes to begin certifying environmentally friendly biofuels that don't compete with food production or water sources.
Pulp and paper firms urged to save 1.2M ha of forest slated for clearing in Indonesia
(03/17/2011) Indonesian environmental groups launched a urgent plea urging the country's two largest pulp and paper companies not to clear 800,000 hectares of forest and peatland in their concessions in Sumatra. Eyes on the Forest, a coalition of Indonesian NGOs, released maps showing that Asia Pulp and Paper (APP) and Asia Pacific Resources International Limited (APRIL) control blocks of land representing 31 percent of the remaining forest in the province of Riau, one of Sumatra's most forested provinces. Much of the forest lies on deep peat, which releases large of amount of carbon when drained and cleared for timber plantations.
World's most controversial dam, Brazil's Belo Monte, back on
(03/06/2011) A recent injunction against controversial dam, Belo Monte, in Brazil has been overturned, allowing the first phase of construction to go ahead. The ruling by a higher court argued that not all environmental conditions must be met on the dam in order for construction to start.
Indigenous leaders take fight over Amazon dams to Europe
(03/02/2011) Three indigenous Amazonian leaders spent this week touring Europe to raise awareness about the threat that a number of proposed monster dams pose to their people and the Amazon forest. Culminating in a press conference and protests in London, the international trip hopes to build pressure to stop three current hydroelectric projects, one in Peru, including six dams, and two in Brazil, the Madeira basin industrial complex and the massive Belo Monte dam. The indigenous leaders made the trip with the NGO Rainforest Foundation UK, including support from Amazon Watch, International Rivers, and Rainforest Concern.
Habitat for Humanity partners with controversial logging company in Indonesia
(01/27/2011) Habitat for Humanity's Indonesian affiliate has partnered with Asia Pulp & Paper, a controversial logging company that has been accused by human rights organizations and environmental groups of exacerbating social conflict and destroying rainforests, to build a "eco-tourism village" near a famous cultural heritage site on the island of Java.
Greening the world with palm oil?
(01/26/2011) The commercial shows a typical office setting. A worker sits drearily at a desk, shredding papers and watching minutes tick by on the clock. When his break comes, he takes out a Nestle KitKat bar. As he tears into the package, the viewer, but not the office worker, notices something is amiss—what should be chocolate has been replaced by the dark hairy finger of an orangutan. With the jarring crunch of teeth breaking through bone, the worker bites into the “bar." Drops of blood fall on the keyboard and run down his face. His officemates stare, horrified. The advertisement cuts to a solitary tree standing amid a deforested landscape. A chainsaw whines. The message: Palm oil—an ingredient in many Nestle products—is killing orangutans by destroying their habitat, the rainforests of Borneo and Sumatra.
Does chopping down rainforests for pulp and paper help alleviate poverty in Indonesia?
(01/13/2011) Over the past several years, Asia Pulp & Paper has engaged in a marketing campaign to represent its operations in Sumatra as socially and environmentally sustainable. APP and its agents maintain that industrial pulp and paper production — as practiced in Sumatra — does not result in deforestation, is carbon neutral, helps protect wildlife, and alleviates poverty. While a series of analyses and reports have shown most of these assertions to be false, the final claim has largely not been contested. But is conversion of lowland rainforests for pulp and paper really in Indonesia's best economic interest?
Indonesian climate official: palm oil lobbyist is misleading the public
(12/29/2010) Alan Oxley, a lobbyist for industrial forestry companies in the palm oil and pulp and paper sectors, is deliberately misleading the public on deforestation and associated greenhouse gas emissions, said a top Indonesian climate official.
Logging, palm oil giant hires U.S. ambassador as lobbyist
(12/09/2010) Sinar Mas Group, the sprawling Indonesian conglomerate that has interests in coal mining, logging and wood-pulp production, palm oil plantations, real estate, and other industries, has hired Cameron Hume, the former U.S. ambassador to Indonesia, as an adviser, according to Detik.com. Ambassador Hume stepped down from his post at the embassy in August.
Indonesian logging company makes 'deceptive' claims on carbon conservation project
(11/24/2010) A major wood-pulp company is misleading the public over its commitment to reducing greenhouse gas emissions through a carbon conservation project in Sumatra, claims Greenomics, an Indonesian activist group.
Formal petition filed against Belo Monte dam
(11/11/2010) The struggle against Brazil's Belo Monte dam on the Xingu River continues as today indigenous groups sent a formal petition to the Inter-American Commission on Human Rights (IACHR) to suspend the dam's construction, stating the dam violates human rights. The dam, which has been contentious in Brazil for decades, would flood 500 square miles of rainforest, lead to the removal of at least 12,000 people in the region, and upturn the lives of 45,000 indigenous people who depend on the Xingu River for survival.
Nobel Prize winner, anti-poverty group, scientists fire back at logging lobbyist
(11/01/2010) An industrial lobbyist is facing mounting criticism for his campaign to reduce social and environmental safeguards in Indonesia.
Scientists blast greenwashing by front groups
(10/27/2010) A group of prominent scientists has published an open letter challenging the objectivity of World Growth International, an NGO that claims to operate on behalf of the world's poor, and its leader Alan Oxley, a former trade diplomat who also chairs ITS Global, a marketing firm. The letter, published online in several forums, slams World Growth and ITS Global as a front groups for forestry companies. The scientists note that while the groups have not disclosed their sources of funding, they assert ITS receives funding from Sinar Mas, an Indonesian conglomerate that controls Asia Pulp & Paper (APP), a forest products brand, and Sinar Mas Agro Resources & Technology, a palm oil firm, among other companies.
Misleading claims from a palm oil lobbyist
(10/23/2010) In an editorial published October 9th in the New Straits Times ("Why does World Bank hate palm oil?"), Alan Oxley, a former Australian diplomat who now serves as a lobbyist for logging and plantation companies, makes erroneous claims in his case against the World Bank and the International Finance Corp (IFC) for establishing stronger social and environmental criteria for lending to palm oil companies. It is important to put Mr. Oxley's editorial in the context of his broader efforts to reduce protections for rural communities and the environment.
Corporations, conservation, and the green movement
(10/21/2010) The image of rainforests being torn down by giant bulldozers, felled by chainsaw-wielding loggers, and torched by large-scale developers has never been more poignant. Corporations have today replaced small-scale farmers as the prime drivers of deforestation, a shift that has critical implications for conservation. Until recently deforestation has been driven mostly by poverty—poor people in developing countries clearing forests or depleting other natural resources as they struggle to feed their families. Government policies in the ’60s, ’70s, and ’80s had a multiplier effect, subsidizing agricultural expansion through low-interest loans, infrastructure projects, and ambitious colonization schemes, especially in the Amazon and Indonesia. But over the past two decades, this has changed in many countries due to rural depopulation, a decline in state-sponsored development projects, the rise of globalized financial markets, and a worldwide commodity boom. Deforestation, overfishing, and other forms of environmental degradation are now primarily the result of corporations feeding demand from international consumers. While industrial actors exploit resources more efficiently and cause widespread environmental damage, they also are more sensitive to pressure from consumers and environmental groups. Thus in recent years, it has become easier—and more ethical—for green groups to go after corporations than after poor farmers.
Malaysia/Indonesia partnership proposed to counter environmental complaints over palm oil
(10/18/2010) Malaysia and Indonesia should establish "a joint council based in Europe and the United States" to boost the image of palm oil and counter criticism from environmental and human rights groups, a Malaysian minister told Malaysia state press.
'Green' paper company allegedly complicit in land grabs against Chinese communities
(10/07/2010) Finnish paper company, Stora Enso, may lose its green and socially responsible reputation over a new report by Rights and Resources International (RRI) and the Rural Development Institute (RDI). The report finds that the company broke Chinese laws and even worked with middlemen who physically threatened local farmers, all in an effort to lease 120 thousand hectares for a vast eucalyptus plantation in southern China. Just last year, a lawyer working to defend farmers landed in a hospital after being beaten for his involvement.
The true cost of the Commonwealth Games
(09/30/2010) UK newspapers have been flooded this week and last by reports of the Commonwealth Games' venue literally caving in and collapsing, athletes have deemed their village accommodation "filthy" and terrorists have apparently threatened attacks. Thanks to the late monsoon this year, floods are now a fear, and the Games' venue has been choked by a cloud of toxic insect repellent due to further fears of an outbreak of the potentially fatal dengue fever because of mosquitoes being drawn to the floods’ stagnant water.
Asia Pulp & Paper fumbles response to deforestation allegations by Greenpeace
(09/28/2010) A new audit that seems to exonerate Asia Pulp & Paper from damaging logging practices in Indonesia was in fact conducted by the same people that are running its PR efforts, raising questions about the much maligned company's commitment to cleaning up its operations. The audit slams Greenpeace, the activist group that accused Asia Pulp & Paper (APP) of illegal and destructive logging in Sumatra in its July 2010 report, How Sinar Mas is Pulping the Planet. It runs through each of the claims laid out in the Greenpeace report, arguing some are speculative or improperly cited. But the audit doesn't actually deny that APP is clearing forests and peatlands for pulp plantations. In fact, the audit effectively confirms that the company is indeed engaged in conversion of 'deep' peat areas, but argues that this activity isn't illegal under Indonesian law.
Eco-friendly palm oil initiative censures company linked to deforestation
(09/23/2010) The Roundtable On Sustainable Palm Oil (RSPO), a body the sets standards for eco-friendly palm oil production, on Thursday said Indonesian palm oil producer Sinar Mas Agro Resources and Technology (SMART) breached its sustainability criteria and faces expulsion, reports AFP.
Cargill backtracks on sustainability push for palm oil, says activist group
(08/26/2010) Cargill has not suspended its relationship with a palm oil company recently exposed for misleading investors and buyers on its environmental transgressions, reports the Rainforest Action Network (RAN), an activist group campaigning against environmentally-damaging forms of palm oil production.
Fraud allegations against Indonesian palm oil giant widen, tarnishing auditors and sustainable palm oil initiative
(08/19/2010) Sinar Mas, an Indonesian conglomerate whose holdings include Asia Pulp and Paper, a paper products brand, and PT Smart, a palm oil producer, was sharply rebuked Wednesday over a recent report where it claimed not to have engaged in destruction of forests and peatlands. At least one of its companies, Golden Agri Resources, may now face an investigation for deliberately misleading shareholders in its corporate filings.
146 dams threaten Amazon basin
(08/19/2010) Although developers and government often tout dams as environmentally-friendly energy sources, this is not always the case. Dams impact river flows, changing ecosystems indefinitely; they may flood large areas forcing people and wildlife to move; and in the tropics they can also become massive source of greenhouse gases due to emissions of methane. Despite these concerns, the Amazon basin—the world's largest tropical rainforest—is being seen as prime development for hydropower projects. Currently five nations—Brazil, Bolivia, Colombia, Ecuador, and Peru—are planning over 146 big dams in the Amazon Basin. Some of these dams would flood pristine rainforests, others threaten indigenous people, and all would change the Amazonian ecosystem. Now a new website, Dams in Amazonia, outlines the sites and impacts of these dams with an interactive map.
APP refutes Greenpeace charges on deforestation, though audit remains absent
(08/12/2010) Asia Pulp & Paper, which has long been a target of green groups for deforestation and threatening imperiled species, is touting a new audit the pulping company says finds allegations made by environmental NGOs, including Greenpeace and WWF, are "baseless, inaccurate, and without validity". Conducted by the international accounting and auditing firm Mazars, the audit itself has not been released; however Mazars has signed off on the validity of a 24 page document entitled "Getting the Facts Down on Paper".
Indonesian people-not international donors or orangutan conservationists-will determine the ultimate fate of Indonesia's forests
(07/29/2010) Many of the environmental issues facing Indonesia are embodied in the plight of the orangutan, the red ape that inhabits the islands of Borneo and Sumatra. Orangutan populations have plummeted over the past century, a result of hunting, habitat loss, the pet trade, and human-ape conflict. Accordingly, governments, charities, and concerned individuals have ploughed tens of millions of dollars into orangutan conservation, but have little to show in terms of slowing or reversing the decline. The same can be said about forest conservation in Indonesia: while massive amounts of money have been put toward protecting and sustainable using forests, the sum is dwarfed by the returns from converting forests into timber, rice, paper, and palm oil. So orangutans—and forests—continue to lose out to economic development, at least as conventionally pursued. Poor governance means that even when well-intentioned measures are in place, they are often undermined by corruption, apathy, or poorly-designed policies. So is there a future for Indonesia's red apes and their forest home? Erik Meijaard, an ecologist who has worked in Indonesia since 1993 and is considered a world authority on orangutan populations, is cautiously optimistic, although he sees no 'silver bullet' solutions.
Visiting the Gulf: how wildlife and people are faring in America's worst environmental disaster, an interview with Jennifer Jacquet
(07/29/2010) "President Obama called it 'the worst environmental disaster America has ever faced.' So I thought I should face it and head to the Gulf"—these are the opening words on the popular blog Guilty Planet as the author, marine biologist Jennifer Jacquet, embarked on a ten day trip to Louisiana. As a scientist, Jacquet was, of course, interested in the impact of the some four million barrels of oil on the Gulf's already depleted ecosystem, however she was as equally keen to see how Louisianans were coping with the fossil fuel-disaster that devastated their most vital natural resource just four years after Hurricane Katrina.
Large-scale forest destruction in Sumatra undermines Indonesia's deal with Norway
(07/13/2010) While the Indonesian government basks in a recent agreement with Norway to slow deforestation to the tune of a billion US dollars, a new report by Eyes on the Forest shows photographic evidence of largely government sanctioned deforestation that flouts several Indonesia laws. Potentially embarrassing, the report and photos reveal that two companies, Asian Pulp and Paper (APP) and Asia Pacific Resource International (APRIL), have destroyed 5 percent of Riau province's forests since 2009, including deep peatlands, high conservation value forests (HCVF), Critically Endangered Sumatran tiger habitat, and forest within the Giam Siak Kecil- Bukit Batu UNESCO Biosphere Reserve. In total, over 130,000 hectares (an area larger than Hong Kong) of mostly peat forest were destroyed for pulp.
Walmart fires back at Greenpeace over deforestation charges
(07/07/2010) Walmart on Wednesday fired back at Greenpeace after the activist group linked the retail giant to destruction of Indonesia's rainforests through its purchases from Sinar Mas Group's Asia Pulp & Paper (APP), a Singapore-based firm associated with destructive logging practices. Noting that it was already working with Greenpeace to eliminate deforestation from its supply chain, the world's largest retailer said it "does not support deforestation" and does not source from APP for its "largest markets." Walmart said it was "surprised" Greenpeace targeted it in a recent press release announcing a new report.
Forest loss in India likely worse than conventionally believed
(07/06/2010) Researchers have questioned 2009 findings by the Forest Survey of India (FSI) that found that India's forests were, unlike many tropical Asian nations', on the rebound. According to the FSI, Indian forests had grown by almost five percent from the 1990s. Yet, were these finding too good to be true?
A total ban on primary forest logging needed to save the world, an interview with activist Glen Barry
(06/02/2010) Radical, controversial, ahead-of-his-time, brilliant, or extremist: call Dr. Glen Barry, the head of Ecological Internet, what you will, but there is no question that his environmental advocacy group has achieved major successes in the past years, even if many of these are below the radar of big conservation groups and mainstream media. "We tend to be a little different than many organizations in that we do take a deep ecology, or biocentric approach," Barry says of the organization he heads. "[Ecological Internet] is very, very concerned about the state of the planet. It is my analysis that we have passed the carrying capacity of the Earth, that in several matters we have crossed different ecosystem tipping points or are near doing so. And we really act with more urgency, and more ecological science, than I think the average campaign organization."
Big compromise reached on Canada's Boreal by environmental groups and forestry industry
(05/19/2010) In what is being heralded as the 'world's largest conservation agreement' 20 Canadian forestry companies and nine environmental organizations have announced an agreement covering 72 million hectares of the Canadian boreal forest (an area bigger than France). Reaching a major compromise, the agreement essentially ends a long battle between several environmental groups and the companies signing on, all members of the Forest Products Association of Canada (FPAC).
Nestle caves to activist pressure on palm oil
(05/17/2010) After a two month campaign against Nestle for its use of palm oil linked to rainforest destruction spearheaded by Greenpeace, the food giant has given in to activists' demands. The Swiss-based company announced today in Malaysia that it will partner with the Forest Trust, an international non-profit organization, to rid its supply chain of any sources involved in the destruction of rainforests. "Nestle’s actions will focus on the systematic identification and exclusion of companies owning or managing high risk plantations or farms linked to deforestation," a press release from the company reads, adding that "Nestle wants to ensure that its products have no deforestation footprint."
Environmentalists say President of Philippines not deserving of conservation award
(04/13/2010) Filipino environmentalists and religious leaders have expressed shock and anger that Gloria Macapagal-Arroyo, the President of the Philippines, has been chosen to receive a conservation award from the US Congress in Washington, DC today according to the Philippine Daily Enquirer.
Unilever backtracks: may purchase palm oil from Sinar Mas
(04/07/2010) The world's biggest buyer of palm oil, Unilever, says it will again purchase palm oil from PT SMART, a subsidiary of Indonesian company Sinar Mas, if allegations about deforestation and peatland destruction prove untrue, or if Sinar Mas shows it is addressing the issue. Last December, the food and cosmetic giant, Unilever, suspended its $32.6 million contract with Sinar Mas after an independent audit—spurred by a 2008 Greenpeace report—showed that the Indonesian company was involved in the illegal destruction of rainforests and peatlands. Yet the company now seems to be signaling that the contract is back on the table even as it touts its sustainability efforts to the public.
Nestle's palm oil debacle highlights current limitations of certification scheme
(03/26/2010) Last week Nestle, the world's largest food processor, was caught in a firestorm when it attempted to censor a Greenpeace campaign that targeted its use of palm oil sourced from a supplier accused of environmentally-damaging practices. The incident brought the increasingly raucous debate over palm oil into the spotlight and renewed questions over an industry-backed certification scheme that aims to improve the crop's environmental performance.
Consumers fail at identifying green companies
(02/17/2010) An article today in New Scientist shows that American consumers have a difficult time correctly identifying green companies, often confusing 'greenwashing' for true green credentials or not bestowing enough credit where credit is truly due. By combining data from Earthsense, which polled 30,000 Americans about on their views of 'green' companies, and Trucost which assesses companies global environmental impact, New Scientist was able to discover just how confused American consumers are when it comes to identifying 'green'.
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