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News articles on environmental marketing
Mongabay.com news articles on environmental marketing in blog format. Updated regularly.
(05/06/2013) A new powerful video by the conservation program, APES, highlights the threat faced by many species: not being cute enough. The creative short video was produced pro bono by Ogilvy & Mather Chicago.
Featured video: time to meet The Lonely Dodo
(04/24/2013) A new short animation (see below) highlights the plight of today's most endangered species by focusing on one which is already extinct: the dodo. The animation, produced by Academy award-winning studio Aardman, introduces the world to the last, and very lonely, dodo. The short was created for conservation organization, the Durrell Wildlife Conservation Trust, which is striving to save a number of species from the dodo's fate.
Healthier economy leads to more 'green' advertising
(07/30/2012) Advertisers run more 'green' ads when the economy is stronger, confirms a new study that looked at 30 years of advertising in National Geographic Magazine.
Asia Pulp & Paper to temporarily suspend rainforest clearing in Indonesia
(05/16/2012) Asia Pulp & Paper (APP), a forestry giant that has been heavily criticized for destroying rainforests and peatlands in Indonesia, will temporarily suspend clearing of natural forest areas until conservation assessments have been conducted.
Malaysia to spend $7.7M to defend palm oil from criticism
(11/09/2011) The Malaysian government will spend 24 million ringgit ($7.7 million) in 2011 and 2012 to counter criticism over the social and environmental impact of palm oil, reports ANTARA.
Could blockbuster animated movies help save life on Earth?
(09/26/2011) Some scientists may scoff at the idea that animated anthropomorphized animals—from Bambi to Simba to Nemo—could have an important impact on conservation efforts to save real-world species, but a new opinion piece in mongabay.com's open-access journal Tropical Conservation Science argues that conservationists would do well to join forces with the makers of animated blockbusters to help save the world's dwindling biodiversity. The paper points out that a number of recent films focused on imperiled places, such as coral reefs (Finding Nemo) and the Atlantic Forest (Rio), as well as conservation problems like overfishing (Happy Feet) and climate change (Ice Age: the Meltdown).
New US stamp seeks to raise money for endangered species
(09/20/2011) As of today, buying a stamp may help save some of the world's most beloved and endangered species. The US Postal Service has released a new stamp that will raise money for the Multinational Species Conservation Funds (MSCF) which works to save tigers, rhinos, great apes, marine turtles, and elephants. The new stamp sports the image of an Amur tiger cub, a subspecies of the tiger the Amur tiger (Panthera tigris altaica) is listed as Endangered by the IUCN Red List.
Supermarket challenges toilet paper marker to disprove deforestation allegations
(08/31/2011) A major New Zealand supermarket chain has asked Cottonsoft to prove its environmental credentials after testing by WWF and Greenpeace revealed the toilet paper maker was using mixed tropical hardwoods sourced from Indonesia's rainforests in its tissue. reports The Dominion Post.
Taking corporate sustainability seriously means changing business culture
(08/11/2011) As more and more people demand companies to become sustainable and environmentally conscious, many corporations are at a loss of how to begin making the changes necessary. If they attempt to make changes—but fall short or focus poorly—they risk their actions being labeled as 'greenwash'. In addition, if they implement smart changes and self-regulations, but their employees don't buy-in to the process, all their investments will be for nothing. This is where Accountability Now, a young, fresh social responsibility agency, comes in. Clare Raybould, director of Accountability Now, believes companies—large and small—have the potential to change the world for the better, but they simply need a guiding hand to change not just the way a company works, but its culture.
WWF partnering with companies that destroy rainforests, threaten endangered species
(07/25/2011) Arguably the globe's most well-known conservation organization, the World Wide Fund for Nature (WWF), has been facilitating illegal logging, vast deforestation, and human rights abuses by pairing up with notorious logging companies in a flagging effort to convert them to greener practices, alleges a new report by Global Witness. Through its program, the Global Forest and Trade Network (GFTN), WWF—known as World Wildlife Fund in the US and Canada—has become entangled with some dubious companies, including one that is imperiling orangutans in Borneo and another which has been accused of human rights abuses in the Congo rainforest. Even with such infractions, these companies are still able to tout connections to WWF and use its popular panda logo. The Global Witness report, entitled Pandering to the Loggers, calls for WWF to make large-scale changes in order to save the credibility of its corporate program.
Shipping firm pledges to disconnect itself from rainforest destruction
(05/25/2011) The Danish shipping giant Maersk pledged this week to stop purchasing containers with floors made from uncertified tropical hardwood, reports Deutsche Welle press. In an effort to reduce illegal logging and combat climate change, the company will be turning to recycled plastic, bamboo, and tropical wood certified by the Forest Stewardship Council (FSC) for its flooring. The Copenhagen-based firm is the first cargo company to transition to 'green containers' as part of a sustainable business strategy.
Belief and butchery: how lies and organized crime are pushing rhinos to extinction
(05/11/2011) Few animals face as violent, as well organized, and as determined an enemy as the world's rhinos. Across the globe rhinos are being slaughtered in record numbers; on average more than one rhino is killed by poachers everyday. After being shot or drugged, criminals take what they came for: they saw off the animal's horn. Used in Traditional Chinese Medicine, which claims that it has curative properties, rhino horn is worth more than gold and cocaine on the black market. However, science proves all this cash and death is based on a lie. 'There is no medicinal benefit to consuming rhino horn. It has been extensively analyzed in separate studies, by different institutions, and rhino horn was found to contain no medical properties whatsoever,' says Rhishja Larson.
REDD project developer Carbon Conservation partly acquired by mining company
(05/03/2011) East Asia Minerals Corporation, an Asian mining company, has acquired a 50% stake in Carbon Conservation, a Australian company that developed one of the world's first forest conservation projects funded by carbon credits, for $500,000, according to a press release from the mining company.
Palm oil lobby attacks World Bank's new social and environmental safeguards
(04/18/2011) Groups funded by the palm oil industry lashed out at the World Bank's new framework to resume lending to the palm oil sector.
Pro-deforestation group calls for weakening of U.S. law against illegal logging
(04/14/2011) A group that lobbies on behalf of forestry conglomerates in Indonesia and Malaysia is calling on the U.S. to roll back legislation intended to fight illegal logging. World Growth International, a Washington D.C.-based group that portrays itself as a humanitarian organization, yet consistently pushes policies that favor industrial forestry interests over those of rural communities, has submitted formal comments to the United States Department of Agriculture, Animal and Plant Health Inspection Service's (APHIS) review of the implementation of the revised Lacey Act provisions that prohibit trade in illegally logged wood products, including timber and paper.
Pro-deforestation group criticizes palm oil giant for sustainability pact
(03/24/2011) World Growth International, a group that advocates on behalf of industrial forestry interests, has criticized Golden Agri Resources (GAR), Indonesia's largest palm oil producer, for signing a forest policy that aims to protect high conservation value and high carbon stock forest and requires free, prior informed consent (FPIC) in working with communities potentially affected by oil palm development. In a newsletter published March 10, World Growth International claimed that GAR's agreement "could severely hamper the company's growth" by limiting where it can establish new plantations and says that negotiating with multiple stakeholders "will delay and complicate any investment by the company." World Growth International concludes by implying that GAR may renege on its commitment. But Peter Heng, Managing Director, Communications and Sustainability at GAR, disagreed with World Growth International's assessment.
Does chopping down rainforests for pulp and paper help alleviate poverty in Indonesia?
(01/13/2011) Over the past several years, Asia Pulp & Paper has engaged in a marketing campaign to represent its operations in Sumatra as socially and environmentally sustainable. APP and its agents maintain that industrial pulp and paper production — as practiced in Sumatra — does not result in deforestation, is carbon neutral, helps protect wildlife, and alleviates poverty. While a series of analyses and reports have shown most of these assertions to be false, the final claim has largely not been contested. But is conversion of lowland rainforests for pulp and paper really in Indonesia's best economic interest?
Ad warning of mass extinction appears in Times Square
(11/24/2010) An advertisement warning holiday pedestrians about mass extinction—and asking for their help—first appeared in Times Square this week. The ad which flashes on CBS's Super LED Screen between 7th and 8th avenues was created by US conservation organization, the Center for Biological Diversity.
Nobel Prize winner, anti-poverty group, scientists fire back at logging lobbyist
(11/01/2010) An industrial lobbyist is facing mounting criticism for his campaign to reduce social and environmental safeguards in Indonesia.
Scientists blast greenwashing by front groups
(10/27/2010) A group of prominent scientists has published an open letter challenging the objectivity of World Growth International, an NGO that claims to operate on behalf of the world's poor, and its leader Alan Oxley, a former trade diplomat who also chairs ITS Global, a marketing firm. The letter, published online in several forums, slams World Growth and ITS Global as a front groups for forestry companies. The scientists note that while the groups have not disclosed their sources of funding, they assert ITS receives funding from Sinar Mas, an Indonesian conglomerate that controls Asia Pulp & Paper (APP), a forest products brand, and Sinar Mas Agro Resources & Technology, a palm oil firm, among other companies.
Misleading claims from a palm oil lobbyist
(10/23/2010) In an editorial published October 9th in the New Straits Times ("Why does World Bank hate palm oil?"), Alan Oxley, a former Australian diplomat who now serves as a lobbyist for logging and plantation companies, makes erroneous claims in his case against the World Bank and the International Finance Corp (IFC) for establishing stronger social and environmental criteria for lending to palm oil companies. It is important to put Mr. Oxley's editorial in the context of his broader efforts to reduce protections for rural communities and the environment.
Corporations, conservation, and the green movement
(10/21/2010) The image of rainforests being torn down by giant bulldozers, felled by chainsaw-wielding loggers, and torched by large-scale developers has never been more poignant. Corporations have today replaced small-scale farmers as the prime drivers of deforestation, a shift that has critical implications for conservation. Until recently deforestation has been driven mostly by poverty—poor people in developing countries clearing forests or depleting other natural resources as they struggle to feed their families. Government policies in the ’60s, ’70s, and ’80s had a multiplier effect, subsidizing agricultural expansion through low-interest loans, infrastructure projects, and ambitious colonization schemes, especially in the Amazon and Indonesia. But over the past two decades, this has changed in many countries due to rural depopulation, a decline in state-sponsored development projects, the rise of globalized financial markets, and a worldwide commodity boom. Deforestation, overfishing, and other forms of environmental degradation are now primarily the result of corporations feeding demand from international consumers. While industrial actors exploit resources more efficiently and cause widespread environmental damage, they also are more sensitive to pressure from consumers and environmental groups. Thus in recent years, it has become easier—and more ethical—for green groups to go after corporations than after poor farmers.
Malaysia/Indonesia partnership proposed to counter environmental complaints over palm oil
(10/18/2010) Malaysia and Indonesia should establish "a joint council based in Europe and the United States" to boost the image of palm oil and counter criticism from environmental and human rights groups, a Malaysian minister told Malaysia state press.
Can 'boutique capitalism' help protect the Amazon?
(10/11/2010) Most companies talk green, but few—almost none in fact—actually walk the walk. Sustainable design company, Ecostasy, not only walks the walk, but actually seeks out among the most challenging places to work: the imperiled Brazilian Amazon. Specializing in hand-crafted products by indigenous groups—such as jewelry, pots, and furniture—Ecostasy seeks to balance smart economics, environmental protection, and community development. Make no mistake, however, Ecostasy is not a non-profit, but a rare and refreshing example of a company truly dedicated to changing the world for the better. "In my mind, a virtuous company does not compromise ethical principles for economic interests. For me, being ethical is comprised of conducting oneself with honesty and responsibility to one’s constituencies (customers, employees, suppliers), society and the environment," Katherine Ponte, founder of Ecostasy, told mongabay.com in an interview.
What is the Brazilian Brand?
(10/09/2010) An economic and social powerhouse, Brazil has burst forth on to the world stage with such tenacious drive and determination that observers may indeed wonder what sort of political impact the South American giant will have upon the wider region in the coming years. Though the country still faces incredible domestic challenges, the outgoing Luiz Inácio 'Lula' da Silva administration has done much to put Brazil’s house in order and the president leaves office with record 80% popularity. Unlike its volatile and unstable Andean neighbors, Brazil has consolidated a credible democracy and recently concluded the first round of its presidential vote.
Yasuni on film: could a documentary save the world's most biodiverse ecosystem?
(10/04/2010) How do you save one of the most biologically and culturally diverse places in the world if most people have never heard of it? If you want a big audience—you make a film. This is what wildlife-filmmaker Ryan Killackey is hoping to do with his new movie Yasuni Man. Killackey says the film will show-off the wonders of Yasuni National Park while highlighting the complexity of its biggest threat: the oil industry. "Conceptually, the film resembles a true-life cross between the documentary Crude and the blockbuster Avatar—except it's real and it's happening now," Killackey told mongabay.com.
Fraud allegations against Indonesian palm oil giant widen, tarnishing auditors and sustainable palm oil initiative
(08/19/2010) Sinar Mas, an Indonesian conglomerate whose holdings include Asia Pulp and Paper, a paper products brand, and PT Smart, a palm oil producer, was sharply rebuked Wednesday over a recent report where it claimed not to have engaged in destruction of forests and peatlands. At least one of its companies, Golden Agri Resources, may now face an investigation for deliberately misleading shareholders in its corporate filings.
Endangered Animals: 10 Reasons for Hope
(08/03/2010) Earlier last month the Zoological Society of San Diego launched two far reaching media and development projects which showcase the Zoo's extensive global field conservation programs. Mongabay had the opportunity to attend the launch ceremony of the Zoo's new 'Global Action Team' and the accompanying 'Ten Reasons for Hope' campaign. While at this event, we spoke with Alan Lieberman, Director of Regional Conservation Programs, about the development of both projects.
Walmart fires back at Greenpeace over deforestation charges
(07/07/2010) Walmart on Wednesday fired back at Greenpeace after the activist group linked the retail giant to destruction of Indonesia's rainforests through its purchases from Sinar Mas Group's Asia Pulp & Paper (APP), a Singapore-based firm associated with destructive logging practices. Noting that it was already working with Greenpeace to eliminate deforestation from its supply chain, the world's largest retailer said it "does not support deforestation" and does not source from APP for its "largest markets." Walmart said it was "surprised" Greenpeace targeted it in a recent press release announcing a new report.
Nestle caves to activist pressure on palm oil
(05/17/2010) After a two month campaign against Nestle for its use of palm oil linked to rainforest destruction spearheaded by Greenpeace, the food giant has given in to activists' demands. The Swiss-based company announced today in Malaysia that it will partner with the Forest Trust, an international non-profit organization, to rid its supply chain of any sources involved in the destruction of rainforests. "Nestle’s actions will focus on the systematic identification and exclusion of companies owning or managing high risk plantations or farms linked to deforestation," a press release from the company reads, adding that "Nestle wants to ensure that its products have no deforestation footprint."
Paper company loses green certification after rainforest destruction in Indonesia
(04/18/2010) The Forest Stewardship Council (FSC), a global certifier of sustainably managed forest, has dropped another Indonesian company for the destruction of rainforests. Asia Paper Resources International Limited (APRIL), has had its certification suspended due to evidence of conversion of rainforests for acacia plantations, the destruction of 'High Conservation Value Forest', draining peatlands, as well as continuing conflicts with local communities. The decision was made by the Rainforest Alliances Smartwood, an accreditation program with the FSC.
Nestle shareholder meeting interrupted by Greenpeace orangutans
(04/15/2010) Nestle's shareholder meeting turned raucous today, as Greenpeace protesters were arrested in full-orangutan outfits outside the meeting and inside Greenpeace activists—in a scene out of a spy movie—propelled down from the ceiling and dropped a giant banner and a shower of leaflets above the shareholders' heads. "Nestlé's chair, Peter Brabeck-Letmathe, was explaining how well the company had performed over the last fiscal year when noises were heard up in the roof and leaflets began raining down, not at all unlike a shower of cash," describes a Greenpeace blog entry today.
Mars to use only sustainably-sourced fish in pet food by 2020
(04/01/2010) Mars, Inc. announced Thursday it will use only sustainably-sourced fish in its pet products, including PEDIGREE®, SHEBA® and WHISKAS® branded products, by 2020.
Nestle fiasco continues: Indonesian oil palm planters threaten boycott too
(03/23/2010) Candy and food giant Nestle is finding itself between a rock and a hard place. The online campaign against Nestle continues: today protesters once again posted thousands of negative messages on the company's Facebook page, most demanding that Nestle cut out palm oil linked to deforestation from its products. At the same time, a new problem has cropped up for Nestle: Indonesian oil palm planters are threatening to boycott Nestle products. Proving that the issues surrounding oil palm and deforestation are nothing if not complex: Facebook protestors say they will boycott Nestle if it doesn't cut out all links to Sinar Mas, a company that Greenpeace has linked to deforestation, whereas the Indonesia Palm Oil Growers Association are preparing a boycott if Nestle stops buying from Sinar Mas, according to the Jakarta Post.
A new world?: Social media protest against Nestle may have longstanding ramifications
(03/20/2010) The online protest over Nestle's use of palm oil linked to deforestation in Indonesia continues unabated over the weekend. One only needed to check-in on the Nestle's Facebook fan page to see that anger and frustration over the company's palm oil sourcing policies, as well as its attempts to censor a Greenpeace video (and comments online), has sparked a social media protest that is noteworthy for its vehemence, its length, and its bringing to light the issue of palm oil and deforestation to a broader public.
Video: Nestle's attempt to censor Greenpeace palm oil ad backfires
(03/19/2010) In a bold online video, the environmental group Greenpeace cleverly links candy-giant Nestle to oil palm-related deforestation and the deaths of orangutans. Clearly angered over the video, Nestle struck back by having it banned from YouTube and replaced with this statement: "This video is no longer available due to a copyright claim by Société des Produits Nestlé S.A." However Nestle's reaction to the video only spread it far and wide (see the ad below): social network sites like Twitter, Facebook, and Reddit were all flooded with the ad as well as rising criticism against Nestle—one of the world's largest food producers—including calls for boycotts.
Consumers fail at identifying green companies
(02/17/2010) An article today in New Scientist shows that American consumers have a difficult time correctly identifying green companies, often confusing 'greenwashing' for true green credentials or not bestowing enough credit where credit is truly due. By combining data from Earthsense, which polled 30,000 Americans about on their views of 'green' companies, and Trucost which assesses companies global environmental impact, New Scientist was able to discover just how confused American consumers are when it comes to identifying 'green'.
EBay bid to name new shrimp species raises $2,900 for conservation from NBA star
(12/07/2009) Former NBA basketball player for the Chicago Bulls, Luc Longley, has won the EBay auction to name a wild looking red-polka dotted shrimp species. Longley won with a bid of 3,600 Australian dollars (2,900 US dollars): all of the funds go to the Australian Marine Conservation Society (AMCS). He named the shrimp Lebbeus clarehanna as a gift for his daughter, Clare Hanna Longley's fifteenth birthday.
Blackwashing by NGOs, greenwashing by corporations, threatens environmental progress
(11/12/2009) Misinformation campaigns by both corporations and environmental groups threaten to undermine efforts to conserve biodiversity and reduce environmental degradation, argues a new paper published in the journal Biotropica. Growing concerns over climate change and unsustainable resource extraction have put companies that exploit the environment in the spotlight. Some firms have responded by taking measures to reduce their environmental impact. Others have alternatively engaged in sophisticated marketing campaigns intended to mislead consumers on their environmental performance, maintaining that environmentally-destructive practices are instead benign. At the same time some activist groups have been guilty of exaggerating claims of environmental misconduct in order to boost support for their campaigns and therefore their fundraising efforts.
Language and conservation: why words matter
(10/28/2009) The words we choose matter. Benjamin Lee Whorf, an influential American linguist theorized that the language one speaks directly impacts our thoughts; he is quoted as saying, "language shapes the way we think, and determines what we can think about". If this is the case then those who believe in conservation must select their words wisely. My wife and I recently traveled to Africa where we visited wildlife parks in both Zimbabwe and Botswana. The animals we encountered and the scenes we were fortunate enough to witness proved so beautiful and wondrous that I have a difficult time describing them—at least in any way that accurately depicts the experience.
TV worthless when it comes to knowledge about global warming
(10/18/2009) Is TV your top media choice? Then its likely, according to new research, that climate change is largely off your radar.
Brazilian beef giants agree to moratorium on Amazon deforestation
(10/07/2009) Four of the world's largest cattle producers and traders have agreed to a moratorium on buying cattle from newly deforested areas in the Amazon rainforest, reports Greenpeace.
Concerns over deforestation may drive new approach to cattle ranching in the Amazon
(09/08/2009) While you're browsing the mall for running shoes, the Amazon rainforest is probably the farthest thing from your mind. Perhaps it shouldn't be. The globalization of commodity supply chains has created links between consumer products and distant ecosystems like the Amazon. Shoes sold in downtown Manhattan may have been assembled in Vietnam using leather supplied from a Brazilian processor that subcontracted to a rancher in the Amazon. But while demand for these products is currently driving environmental degradation, this connection may also hold the key to slowing the destruction of Earth's largest rainforest.
Prince Charles’ new online initiative for rainforests makes media splash
(05/06/2009) Releasing a video with as many species of celebrity as ants in the rainforest, while simultaneously turning to online sites such as MySpace and YouTube, appears to have worked for Prince Charles, a longtime advocate of rainforest conservation. His conservation organization’s new outreach to online users has garnered considerable coverage from the international media.
Replacing natural experiences with technology hurts humans and the natural world
(04/02/2009) What is the difference between a robotic dog and a real one? Or a plasma screen displaying high definition images of natural splendor and a window that looks out an on actual natural scene? According to psychologists from the University of Washington the difference is massive. Writing in the journal Current Directions in Psychological Science Dr. Peter Kahn, a developmental psychologist, explores the different effects produced by humans interacting with actual nature and technological nature, i.e. technology meant to represent the natural world in some aspect.
ADM takes step towards more sustainable soy production in the Amazon
(01/27/2009) Agricultural giant Archer Daniels Midland Co. (ADM) has partnered with Brazilian nonprofit Aliança Da Terra to promote better environmental stewardship among soybean producers operating in the Amazon, reports the Chicago Tribune.
Coca-Cola announces water conservation goal
(10/30/2008) Coca-Cola Company has pledged to a 20 percent improvement in water efficiency over 2004 levels in its worldwide operations by 2012, saving some 50 billion liters of fresh water over projected use that year, reports WWF, which negotiated the agreement.
Shell, HSBC put $665,000 toward Borneo rainforest conservation project
(10/26/2008) Brunei Shell Petroleum (Shell Oil) and HSBC have donated 500,000 Brunei dollars ($333,000) each to conserve forests on the island of Borneo, reports the Borneo Bulletin.
Proposal to make animal logos pay for wildlife programs
(10/08/2008) They are everywhere: images of animals and nature to market large corporations’ products. There is the simply-sketched penguin on every Penguin Book; the leaping silver jaguar from the car company of the same name; the jumping helmet-wearing dolphin of the Miami Dolphins’ football team; and the ubiquitous talking gecko used in Geico auto insurance commercials. Such logos have always been free; however a new campaign, Save Your Logo, will encourage corporations with animal or nature logos to support endangered species and their dwindling habitats.
Palm oil industry relies on greenwashing to mislead consumers, alleges report
(10/08/2008) The Malaysian palm oil industry is relying on marketing tactics that mislead the public about its environmental performance rather than taking effective steps to become "greener" alleges a new report from the environmental group Friends of the Earth (FOE).
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