New app works to raise awareness of endangered species

Jeremy Hance
November 16, 2011

Want to learn more about gorillas, whales, elephants, sharks, and penguins? A new mobile app hopes to raise awareness and conservation efforts for the world's endangered species. Dubbed Survival, the new app is a game that also raises knowledge about endangered species. Created by wildlife and media NGO, Wildscreen, the app is available free on the App store and Android Market.

"Wildscreen's mission is to use the power of wildlife imagery to inspire us all to appreciate, value and protect our natural world. We are always exploring new and innovative ways of reaching greater audiences, and by launching the Survival gaming app, on both iOS and Android platforms, we're looking to reach the younger generation and inspire the conservationists and environmental stewards of tomorrow," Richard Edwards, Wildscreen Chief Executive, said in a press release.

The new app incorporates one of Wildscreen's other initiatives: ARKive, a database of photos and videos of the world's species.

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Jeremy Hance
mongabay.com (November 16, 2011).

New app works to raise awareness of endangered species.