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New app works to raise awareness of endangered species Jeremy Hance mongabay.com November 16, 2011
"Wildscreen's mission is to use the power of wildlife imagery to inspire us all to appreciate, value and protect our natural world. We are always exploring new and innovative ways of reaching greater audiences, and by launching the Survival gaming app, on both iOS and Android platforms, we're looking to reach the younger generation and inspire the conservationists and environmental stewards of tomorrow," Richard Edwards, Wildscreen Chief Executive, said in a press release. The new app incorporates one of Wildscreen's other initiatives: ARKive, a database of photos and videos of the world's species.
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