An advertisement warning holiday pedestrians about mass extinction—and asking for their help—first appeared in Times Square this week. The ad which flashes on CBS’s Super LED Screen between 7th and 8th avenues was created by US conservation organization, the Center for Biological Diversity.
Sporting photos of iconic species, the clever ad quickly X’s them out, until it says ‘Extinction is Forever’, and then asks New Yorkers and visitors to help save species by visiting www.extinctioncrisis.org, a website set up especially for the advertisement.
According to the Center for Biological Diversity, the ad will appear over 600 times until the New Year and be seen by an estimated 25 million people.
Some scientists warn that we are entering into a sixth mass extinction event with extinction rates currently estimated at 100 to 1000 times higher than the background extinction rate, i.e. the average rate of extinctions as determined by fossil-studies.
You can see the ad yourself here: Extinction Crisis PSA.
(11/07/2010) On Friday, October 29th, 193 member nations of the Convention on Biological Diversity (CBD) reached a possibly landmark agreement on saving the world’s suffering biodiversity in Nagoya, Japan. The agreement was especially notable after nations failed—by all accounts—to live up to the goals from the previous CBD agreement, including stemming the global loss of biodiversity by 2010. According to scientists, the world’s species continue to vanish at mass-extinction rates due to habitat loss, deforestation, overconsumption, pollution, climate change, and invasive species. To addresses this crisis the new CBD agreement sets out 20 goals for 2020. But given the global challenges in saving the world’s species and the lack-of-teeth in agreement (it is strictly voluntary), will the CBD make a difference or in ten years time will goals be again unmet and life on planet Earth worse off than ever? To answer this mongabay.com turned to a number of experts in the conservation world.
(10/26/2010) A fifth of the world’s vertebrate species (i.e. mammals, birds, reptiles, amphibians, and fish) are threatened with extinction, according to a massive new study by the International Union for the Conservation of Nature (IUCN); and the situation is worsening for the world’s wildlife: on average 52 species of mammals, birds, and amphibians move one category closer to extinction every year (the IUCN Red List categorizes species as Least Concern, Near Threatened, Vulnerable, Endangered, Critically Endangered, Extinct in the Wild, and then Extinct). However, the news isn’t all bad. The study found that conservation action does work: in the first analysis of its kind, researchers found that the global biodiversity decline would have been 18% worse if not for conservation attention, “nonetheless,” the authors—174 scientists from 38 countries—write, “current conservation efforts remain insufficient to offset the main drivers of biodiversity loss.” According to the study, these drivers include agricultural expansion, logging, over-exploitation of species, and invasive species.
(09/28/2010) Scientific warnings that the world is in the midst of a mass extinction were bolstered today by the release of a new study that shows just over a fifth of the world’s known plants are threatened with extinction—levels comparable to the Earth’s mammals and greater than birds. Conducted by the Royal Botanic Gardens, Kew; the Natural History Museum, London; and the International Union for the Conservation of Nature (IUCN), the study is the first time researchers have outlined the full threat level to the world’s plant species. In order to estimate overall threat levels, researchers created a Sampled Red List Index for Plants, analyzing 7,000 representative species, including both common and rare plants.