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Jane Goodall Institute hosts the 'Academy Awards' of conservation By Mark Szotek and Bhalin Singh, special to mongabay.com December 16, 2009
Hosted by Jill St. John and Robert Wagner, with a special musical performance by Ben Harper, celebrity attendees included Rachelle Carson and Ed Begley, Jr., Jim Belushi, Craig Ferguson, Jordana Brewster, Frances Fisher, Betty White, and The Honorable Antonio R. Villaraigosa, mayor of Los Angeles (also the winner of the 2009 Jane Goodall Global Leadership Award for Excellence in Public Policy). 2009 Awardees This article is an interview with Mary Norman, senior vice president for development at the Jane Goodall Institute in Arlington, Va. Ms. Norman and her team are the force behind the Jane Goodall Institute Global Leadership Awards Celebration. Mongabay: Dear Ms. Norman, please offer Mongabay readers thoughts on the history of the Jane Goodall Institute Global Leadership Awards Celebration and the goals of producing this program. Mary Norman: The Jane Goodall Institute Global Leadership Awards Celebration began in 2007. The awards were established to recognize and honor individuals and corporations that inspire change and compassionate action on behalf of all living things. Mongabay: What are your thoughts on the selection of awards categories and this year's recipients? Mary Norman:This year we created the Lifetime Achievement Award to honor Betty White, who for years has stepped up for the compassionate treatment of animals.
Back in August, Ed hosted our first-ever "Global Citizen's Lunch Summit" for 20 "green-chip" companies at his home in Los Angeles. We had an opportunity to tour his house to see all the amazing energy-saving features that he has installed while educating the corporate attendees about the Institute and its programs. And Dr. Goodall even joined us via Skype! Ed is truly a great friend of JGI and the environment. I should also mention Theo Chocolate, the only certified organic and Fair Trade™ chocolate manufacturer in the United States. Theo pioneered the introduction of organic cocoa beans into the United States in 1994 and has been a progressive leader in the food industry for many years. We at JGI thought it important to acknowledge the company's continued good work and commitment. And of course there are our youth leader awardees from Jane Goodall's Roots & Shoots, the Institute's global environmental and humanitarian youth program, including Erica Fernandez. As a high school student, Erica organized protests to stop the development of a liquefied natural gas facility that was going to be built off the California coast. Her efforts actually helped to halt the project as the proposal was eventually voted down. It just goes to show how young people can make a difference so we wanted to recognize Erica's achievements.
Mongabay: There is strong focus at the awards on youth and education. Could you offer our readers your thoughts as to why youth groups have been a prominent focus for JGI? Mary Norman: For Dr. Goodall and JGI, Jane Goodall's Roots & Shoots is terribly critical. We believe in empowering young people from preschool through college. If you motivate young people and educate them about the difference that one person can make, it's amazing what they can and will do. We feel it is also very important to honor teachers who share JGI's goals and who have empowered students in the classroom. This year we recognized John Zavalney of the Los Angeles Unified School District. John has worked primarily in under-served areas and focused on instilling an interest in science in his students. He has brought Roots & Shoots into the classroom and taught students who don't normally have an opportunity to experience or interact with animals up close about caring for them in a compassionate manner. Roots & Shoots emphasizes the importance of compassion from an early age and demonstrates how this compassion can make a difference in the immediate community and the world. Mongabay:Last year's Global Leadership Awards Celebration was on the East Coast. Why did you hold the event this year in Los Angeles?
Mongabay: Could you relate the future goals of and thoughts about the Jane Goodall Institute Global Leadership Awards Celebration? Mary Norman: Next year marks the 50th anniversary of the start of Dr. Goodall's groundbreaking behavioral research of the wild chimpanzees of Gombe, Tanzania. Today it is one of the longest uninterrupted studies of a wild animal species. We feel it is a pivotal year for the Institute and our planet. Over the course of the celebratory period, we will be looking again to the entertainment community to help convey the importance of the ongoing work at our Gombe Stream Research Center in Tanzania and all that emanated from Dr. Goodall's pioneering studies – from our understanding of what it means to be human to new approaches to conservation in developing countries, as well as to insights into the spread of disease.
- Dr. Jane Goodall, October 30, 2009, Los Angeles, Calif., USA For more information on the Jane Goodall Institute and Jane Goodall's Roots & Shoots, please visit www.janegoodall.org and www.rootsandshoots.org.
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